Context: Wired, the leading technology and culture magazine, clocks 20. How best to celebrate if not to pay tribute to the essential online commenters. Idea: Conversations from Wired Magazine is a voice based commenting platform built with speech to text technology. So you have read a piece and you want to air your view? Click the "Conversations" button and bare your mind instantly for the community to hear you out. We love your accent but your voice comment is automatically made available in written words. You can share your voice comment on social media so others can join in on the conversation. Every week, we curate the conversations based on trending topics in order to feel the emotional temperature of our content. Conversations from WIRED Magazine: it’s not just about posting comments. It’s about being heard. Digital advertisement created by Miami Ad School, United States for Wired, within the category: Media.

Digital advertisement created by DDB, New Zealand for Cadbury, within the category: Confectionery, Snacks.

The idea was simple; Launch a QR code, one of the most innovative technologies of the XXI century, made by Portuguese cobblestones, one of the most ancient Portuguese traditions. From the fusion between technology and historical traditions a new and innovative way was born to promote Portugal abroad and to provide relevant cultural content for tourists visiting Chiado. Ambient advertisement created by MSTF, Portugal for AV Chiado, within the category: Transport.

Film advertisement created by BBDO, United States for Starbucks, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Leo Burnett, United States for The Art Institute of Chicago, within the category: Recreation, Leisure.

Digital advertisement created by Change, Poland for Empik, within the category: Retail Services.

LEGO Happy Holiplay is a global digital social campaign that engages young and old all over the world in a new kind of play with the well known LEGO bricks. Campaign website: http://www.happyholiplay.lego.com Digital advertisement created by Konstellation, Denmark for Lego, within the category: Gaming.

Brewhouse Light has won several brewing awards and tasting competitions against big beer brands. Instead of blasting messages that we’re the best light beer out there, in true anti-hype Brewhouse fashion, we created the Head to Head Challenge to see what else Brewhouse could do better than the other beers and have a little fun with traditional overhyped beer advertising. Film advertisement created by Saint Bernadine Mission, Canada for Brewhouse Light, within the category: Alcoholic Drinks.

Film advertisement created by Havas, France for STUDIO+, within the category: Electronics, Technology.

In Tunisia, a market driven by youth, Orange had the best 4G. But was not known for it. We showed its speed and coverage by choosing Retro-gaming - a huge trend with Tunisian youth - and created a product demonstration that worked at its best - only on Orange’s network. Now, Street Fighter is Tunisia’s most popular retro-game. But while the game has characters from many different countries, it never had one from Tunisia. So, we tapped into the most famous, iconic and hilarious street fighters of Tunisia - THE HARZAS – women who work in Turkish baths called Hammams - and FIGHT over stealing each other’s clients! Introducing: THE HAMMAM FIGHTER! As a branded mobile game driven by social media, Hammam Fighter featured two Harzas in an iconic showdown, each with their own UNIQUELY TUNISIAN range of weapons, and finishing moves such as The Slipper Smackdown, The Finger in the Eye, and The Towel-Drop! The game worked seamlessly on Orange’s network. And not as smoothly on other networks. For gamers when even a second’s delay could mean life or death, this demo of Orange’s 4G made existing users happier and made non-users sign-up to Orange. Digital advertisement created by FP7, Tunisia for Orange, within the category: Gaming.

Film advertisement created by The Marketing Arm, United States for Goodyear, within the category: Automotive.

Many people get up early to help make British Columbia a great place to live. Watch how BC egg farmers show their gratitude. Learn more at goodmorningbc.ca Ambient advertisement created by DDB, Canada for BC Eggs Marketing Board, within the category: Food.

Digital advertisement created by Isobar, Poland for McDonald's, within the category: Food.

With a second wave looming and feelings of loneliness on the rise, Covid19 can still feel abstract to many, making it hard to stick to physical distancing. The hero video of the #MakeCovidLonely campaign gave the abstract Covid19 virus a physical presence as an animated character out in the world. The message: Social distancing makes us lonely. But it makes Covid19 lonely too. And that’s the only way to beat it.

The city coffee series - a design series by Bob the Robot on behalf of 140 year-old Finnish coffee brand Paulig - are aimed at Finnish, Lithuanian, Latvian, Estonian and Russian markets. Anchored by clever coffee callbacks to various landmarks and symbols (including The Statue of Liberty, Arc de Triomphe, and Cuba’s iconic vintage cars, etc) the print, OOH, and video campaign promotes the different city-themed flavors of Paulig - Café Havana, Café Barcelona, Café Parisien, Café Sydney. Integrated advertisement created by Bob the Robot, Finland for Paulig, within the category: Non-Alcoholic Drinks.

LIAR, the craft white wine made of red Merlot grapes, is launching a tongue-in-cheek Valentine’s Day promotion - purchase 6 bottles of LIAR wine, and get a free bottle sent to an ex-partner. The newly-founded company based in Italy explains that Valentine’s Day is not only a day to celebrate with your partner, but also a time to remember that ex lover who left you with lasting memories. By sharing a free bottle of LIAR wine with a customer’s ex of their choosing, the company is helping to send a symbolic message: “Enjoy this fruity and fresh white Merlot as a metaphor of our time together.” LIAR wine is the provocative wine that launched on 31stJanuary 2020 – the momentous Brexit day – garnering the attention of both the creative and wine industries and making press headlines. Friends and co-founders Curro Piqueras, Lorenzo Foffani, Jaime Azurmendi and Guglielmo Foffani say: “Whilst the growing trend amongst brands is to achieve greater honesty and transparency, our goal is to own the unexplored territory of lies. The product in itself represents a lie, as it poses as a white wine but is actually made of red Merlot grapes.”

To prove that Hellmann's goes with anything, Ogilvy Brazil created the Food Slot. In supermarkets chains, grocery stores and bars around Brazil, consumers are being invited to pull the lever of a slot machine that randomly combines different ingredients in the display. For each one of the random 280 combinations the machine gives the shoppers a collectible recipe and a hot and fresh delicious food sample made with the real mayonnaise. From Lasagna to Beef Ragout, from Wrap Ratattouile to Spicy Burritos, the most unexpected meals made with Hellmann's were included in the game "menu", to guarantee that every time the shoppers play, the experience would be different. Four months of research and development were necessary to guarantee both the perfect system and quality of the food, a mission taken by the Unilever's head chefs and the engineers and tech team of the production company, Hungry Man Projects. Ambient advertisement created by Ogilvy, Brazil for Hellmann's, within the category: Food.

Direct advertisement created by DDB, Germany for Reporters Without Borders, within the category: Public Interest, NGO.

Much heavier traffic during holidays, lack of air traffic controllers, overcrowded airports... It is during this period that aircraft delays accumulate the most at airports. Based on this truth, CANAL+ Switzerland and its Havas Village Geneva agency have decided to take action by offering the "Retard Gagnant" activation, which transforms travellers' waiting time into a pure moment of entertainment. Digital advertisement created by Havas, Switzerland for Canal+, within the categories: Media, Recreation, Leisure.

Editorial Company: David Inc. Film advertisement created by Goodby Silverstein & Partners, United States for HP, within the category: Electronics, Technology.