Social Market

An economic crisis has propelled Venezuela into a food and basic products shortage that has left Venezuelans scrambling for daily necessities. The Black market and barter solutions that have popped up in the country have succumbed to fraud and safety issues. Launched by Baruta County in Caracas, #MercadoSocial, or #SocialMarket in English, is designed to formalize a barter system through which those impacted by the shortage crisis can safely exchange essential goods in a secure zone. Digital advertisement created by JWT, Venezuela for Alcaldía de Baruta, within the category: Public Interest, NGO.