The Refined Players, Chapter 1 - The Heart

As part of their ongoing “Just Refined Enough” repositioning, 1800 Tequila released “The Refined Players,” a five-part digital documentary series, conceived by CP+B LA and produced by Billboard, which follows award-winning jazz musician Christian Scott, as he brings together five raw musical talents from around the country and creates a new, refined sound from the collective, adding in hip-hop artist Vic Mensa along the way. The series culminates in a performance at Preservation Hall in New Orleans of a newly refined track “Freedom is a Word.” Film advertisement created by Crispin Porter + Bogusky, United States for Jose Cuervo, within the category: Alcoholic Drinks.