Direct advertisement created by Crispin Porter + Bogusky, United States for American Express, within the category: Finance.

Planet Fitness is calling "bullfit" on myths that exercise performance is motivated by competitive classes, intimidating workout environments, and fitness shaming with new research and a new Stop the Bullfit campaign. The fitness chain published The Bullfit Report, which uncovers Americans' true feelings and misperceptions about health and wellness. One such finding in the report states that making fitness a "competition" isn't a win and that head-to-head challenges are demotivating to the majority (55 percent) of Americans who don't currently belong to a gym. In fact, 68 percent find leaderboards specifically demotivating. Film advertisement created by Barkley, United States for Planet Fitness, within the categories: Professional Services, Recreation, Leisure.

Film advertisement created by TBWA, United States for Call of Duty, within the category: Gaming.

Digital advertisement created by Lowe, Philippines for Rexona, within the category: Health.

Film advertisement created by WCRS, United Kingdom for Royal Navy & Royal Marines, within the category: Professional Services.

Digital advertisement created by TBWA, Vietnam for TBWA, within the category: Agency Self-Promo.

Digital advertisement created by Sid Lee, Canada for HomeSense, within the category: Retail Services.

Paper and packing are everywhere in our lives. In fact, they are so a part of our lives that they often go unnoticed, even when they are essential to life’s most meaningful moments. For the Paper and Packaging Board, Cramer-Krasselt had to find a way to make paper and packaging the obvious hero of every story. We did that by turning them into actual heroic characters. These characters give paper and packaging personality and allows them to be the real protagonists in every story of the How Life Unfolds work. Digital advertisement created by Cramer-Krasselt, United States for Paper and Packaging Board, within the category: Industrial, Agriculture.

Two best friends see each other in a new light after a night out in Las Vegas. Film advertisement created by Virtue, United States for Park MGM, within the category: Hospitality, Tourism.

Integrated advertisement created by McCann, Spain for IKEA, within the categories: House, Garden, Retail Services.

Direct advertisement created by Les Gaulois, France for Transavia Airlines, within the category: Transport.

Direct advertisement created by MullenLowe Group, Colombia for Gobierno de Colombia, within the category: Public Interest, NGO.

Ambient advertisement created by Grey, Israel for Shanti House, within the category: Public Interest, NGO.

Film advertisement created by Blackriver FC, South Africa for Mazda, within the category: Automotive.

Production HouseTemple Productions Film advertisement created by TBWA, Canada for TBWA, within the category: Agency Self-Promo.

Felix is unhealthily indecisive, that’s why he always flips a coin before every decision, no matter how serious the consequences are. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Mentos, within the category: Confectionery, Snacks.

Every fourth woman in Bulgaria is a victim of domestic violence. Fear and shame keep many of them from sharing their problems with a friend or seeking professional help. This is why hundreds of women turn to Google for help every day. Using Google tools we found that they search for terms like “is physical violence normal in a relationship”, “my boyfriend is abusive”, “can he insult me and love me at the same time?”. As we all know Google can be a misleading therapist. Organic search results are often ranked by how attractive the result is - not by how helpful it can be. We had to change that. As a brand which has supported women for decades, Avon stepped in to help those in need. This is why on the International Day for the Elimination of Violence we launched a campaign. We created hundreds of Google Search Ads for all the phrases women search for in regard to domestic violence. Digital advertisement created by proof., Bulgaria for Avon, within the category: Beauty.

Brief: Connectivity is key for car brands. But in people's digital routine, BMW is not yet top of mind. How can we change that? Idea: Simply illustrated ads highlight specific features of BMW Connected. In short online videos, we engage our busy target group while browsing. The seamless transition shows them how smoothly BMW Connected fits in to their digital life. In the same style, print ads transform the message to the offline world. Both channels lead to our website where users learn the features through scroll-through storytelling. Digital advertisement created by Miami Ad School, Germany for BMW, within the category: Automotive.

Digital advertisement created by Rokkan, United States for REI, within the category: Fashion.