Integrated advertisement created by Raya, Chile for Amaranta School, within the category: Education.

History is written in a unique brief This is what Ogilvy Colombia demonstrates by directing the first campaign for Carulla developed from under the roof of a jail, one that has been conceptualized and sketched with the creatives from the Agencia Interna – the first advertising agency inside a penitentiary center-. For this, Ogilvy and Carulla assisted during 10 weeks the jail Cárcel Modelo de Bogotá, training the inmates while they developed the campaign from a brief specially chosen for them. The outcome: more than 19 ideas and nearly 30 graphic proposals. Therefore, offering as a result a remarkable campaign with no precedents. The result was: ``CARULLA SE VISTE DE CAMPO´´. Campaign by which the brand offers tribute to the 200 years of freedom. Therefore Carullabecame the first brand to offer a second opportunity to the jail community in the world. “This is Ogilvy, this is what it represents and makes us proud, to be able to be part of this projects is what identifies our philosophy and nurtures the agency and our country”. Mauricio Barriga - CEO Ogilvy Colombia “Sometimes we consider creativity belongs only to the advertising creatives and agencies, but by looking at this campaign for the first time, produced by the inmates with so much proud and joy, you remember that having an idea is a democratic process. Julio César Herazo - DCG Ogilvy Colombia “This independence day I urge you to enjoy your freedom, from someone who wants to have it once more”. Intern of Agencia Interna Integrated advertisement created by Ogilvy, Colombia for Carulla, within the category: Retail Services.

This isn't friendship, this is fanship.

In October 2019, Chile underwent the most significant social outcry in its history, in which millions of Chileans came out to protest, demanding equity and fairness. Unfortunately, the occupation of the streets also meant irreparable losses to small and medium-sized businesses, which account for 70% of the country's workforce. Since Entel, the largest telecommunications company in Chile, and its division called "Entel Empresas" work directly in developing the country's companies, had to come to the rescue with a sound action plan. So we put forward an idea that would generate sales so that those businesses wouldn't go under and continue offering their products and services as usual as possible. Direct advertisement created by McCann, Chile for Entel, within the category: Electronics, Technology.

Volvo cars are universally known for their safety, innovation and comfort. Parents magazine named Volvo XC90 as one of the safest family cars of 2021. When choosing a car, parents tend to prioritize reliability and safety for the youngest members of their family. Our target audience clearly appreciates this, and we saw an opportunity here; how could we make the launch campaign more appealing and emotionally engaging to the parents? Of course by portraying Volvo through the eyes of children. The campaign had 2 parts: teasing and revealing. As for the teasing, we only launched the posters, painted by the children. Later, after the grand opening of the pop-up store, we kick-started the second phase of the campaign. Integrated advertisement created by Doping Creative Agency, Armenia for Volvo, within the category: Automotive.

Digital advertisement created by 358, Finland for Sol, within the category: Alcoholic Drinks.

Film advertisement created by VaynerMedia, United States for Planters, within the category: Confectionery, Snacks.

Ambient advertisement created by DDB, Colombia for EPM, within the category: Industrial, Agriculture.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Visit Seattle wanted to take their drive to create entertainment-based content into another entertainment-centric environment that also reflected the spirit of the city: the Independent Spirit Awards. Rather than just ‘sponsor’ this event, we created the Seattle Story Award that is awarded to a filmmaker that embodies the Seattle spirit. On January 6, this Award was presented to Matty Brown at the ISA Nominee Brunch on January 6 in LA. Matty exhibited the innovation, diversity and uniqueness of vision; while having a history of transforming perspectives through rich stories that was synergistic with Seattle’s own DNA. As recognized by the Film Independent Nominating Committee: Alongside a plethora of highly talented and fantastically creative storytellers considered for this award, The Seattle Story Award Committee is excited to champion one filmmaker in particular whose background, vision, and diversity of style and subjects exemplifies not only the independent spirit of filmmaking in the world abound, but more enigmatically that which is found in and fostered by the city of Seattle, Washington. We are excited to support this emerging voice and thereby the Seattle filmmaking community with this opportunity. Matty’s film complements Visit Seattle’s branded content series Dear Seattle, produced in collaboration with SundanceTV and IFC and includes #LoveLettersToSeattle from filmmakers such as Dave Grohl, Megan Griffiths, Josh Taft and JJ Augustavo. Film advertisement created by PB&, United States for Visit Seattle, within the category: Hospitality, Tourism.

Ambient advertisement created by Leavingstone, Georgia for Old Irish, within the category: Alcoholic Drinks.

PROBLEM: Immunization lays the foundation of good health for every child. But many children do not get all the vaccines because their parents fail to understand the importance of full vaccination. This creates a gap in the child’s immune system and makes the immunization pointless. IDEA: Give a toy to children, and it will bring a smile to their face. Give them half of it, and they’ll pester their parents to get the other half. We leveraged this insight and gave half a toy as an invite to immunization awareness camps for children. Thus unconsciously, these kids stood up for their own health and pushed their parents to do their job well. IMPLEMENTATION: These toys came with a special locking system that could be joined to become complete. And so the half toy received served as a symbol of incomplete immunization, while the other half became an incentive to come to the awareness camp. We used multiple toys made of wood, and supported this activity with on-ground activations like street plays, audio miking, posters and leaflets. And, in a way, made children the guardians of their own health. The activity happened in 10 states across India : UP, Jharkhand, Rajasthan, MP, Chhattisgarh, Gujarat, Orissa, WB, Assam, Bihar. RESULTS: A 65% increase in recall of the message. 69.58% Improvement in recall of Routine Immunization schedule. 63.5% Increase in willingness to continue the immunization cycle despite many hindrances. 30.57% Increase in awareness of RI session. Direct advertisement created by JWT, India for Unicef, within the category: Public Interest, NGO.

Film advertisement created by mcgarrybowen, United States for Marriott, within the category: Hospitality, Tourism.

When it comes to protecting children from germs and bacteria, Indian parents often tend to get a bit overprotective. Yet when it comes to washing clothes, they often only think about visible stain removal. But what if your clothes are not rid of the invisible and tiny allergens and bacteria which get lodged in difficult places? Godrej Appliances’ new Front Load Washing Machine with Allergy Protect takes care of both the aspects and launched the product on digital with the campaign #SuitUpToAllergy which started with a video that hilariously follows the day in the life of a kid who is forced to wear a Hazmat Suit by his mom to protect him from germs. The campaign launched this week across digital media platforms with a video that takes a fun, over the top approach to humour, by draping the lead character in a hazmat suit and following him through the day as he struggles with his daily tasks in this unusual attire. The video conveys an underlying message that while despite our best measures we cannot protect our loved ones from allergens in our surroundings, we can wash away the invisible germs, bacteria on their clothes with the help of the Godrej Eon Front Load Washing Machine. Film advertisement created by WATConsult, India for Godrej, within the category: House, Garden.

Film advertisement created by FCB, United States for Rescue Food, within the category: Public Interest, NGO.

Film advertisement created by Green.TV, United Kingdom for Sustrans, within the category: Public Interest, NGO.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Film advertisement created by Glow, Germany for Caritas, within the category: Public Interest, NGO.

Film advertisement created by Humanaut, United States for Garden of Life, within the categories: Health, Pharmaceutical.

Creative Director: Hugh Todd Film advertisement created by Leo Burnett, United Kingdom for Co-op, within the category: Public Interest, NGO.