Film advertisement created by Droga5, United States for Dos Equis, within the category: Alcoholic Drinks.

Lightning is one of the most fascinating powers of nature. This year the USA counted 272 victims of lightning. Daryn Kahn made a documentary about this phenomenon in the lightning capital of the world, Florida USA. But what started as a documentary about lightning ended up with an extremely dangerous experiment.

Audio advertisement created by FCB, Argentina for Piero Mattresses, within the category: House, Garden.

Society of Grownups is a learning initiative created by MassMutual to help people through the challenges and changes in life that no one likes to talk about -- the hard parts of adulthood that everyone assumes everyone else has figured out. Digital advertisement created by The Fantastical, United States for Society of Grownups, within the category: Education.

Digital Production: Brave.ag Digital advertisement created by FCB, Brazil for CNA, within the category: Education.

Film advertisement created by Lowe, Canada for Type Books, within the category: Media.

Film advertisement created by 72andSunny, United States for NFL, within the category: Sports.

Digital advertisement created by DDB, Belgium for B Classic, within the category: Recreation, Leisure.

Film advertisement created by Something Different, United States for Marla Aaron Jewelry, within the category: Personal Accessories.

Direct advertisement created by JWT, United States for Puerto Rico Tourism, within the category: Transport.

Audio advertisement created by Y&R, Colombia for Suzuki, within the category: Automotive.

IKEA is where life happens, whatever happens – and is not afraid to show it like it is. Living in two homes with divorced parents is a reality for many children in Sweden. Thanks to affordable products the parents in this film manages to ease the situation for the child. And IKEA perhaps also eases some bad conscience among single parents and helps acknowledge the children. Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.

Film advertisement created by McCann, United States for USPS, within the category: Professional Services.

Peer 2 Peer mobile transactions will reach a predicted $86 billion in the U.S. alone by 2018. And if you have ever read a Venmo feed, you know people spend their money on some pretty dumb shit. Venmo has partnered up with the Jimmy V Foundation for Cancer Research, allowing users to opt into our Venmo for V program that will donate their change. Donating is now just as easy as spending. Digital advertisement created by Miami Ad School, United States for Venmo, within the categories: Finance, Public Interest, NGO.

Film advertisement created by Caldas Naya, Spain for Super Bock, within the category: Alcoholic Drinks.

In the Egyptian Culture, "full of slaps" means that life is not going very well for you financially. The ad turns the insight into reality. Several people are put into situations that escalate to lead to needing more money. Film advertisement created by everyone, Egypt for MoneyFellows, within the category: Finance.

Film advertisement created by Republika, Macedonia for Government of Macedonia, within the category: Industrial, Agriculture.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.