Commercial for Sony Handicam cameras filmed in Buenos Aires, Argentina. Directed by Berton Pierce for Radical Media, Germany.

There’s nothing quite like the World Cup on the horizon to put a spring into everybody’s step. This sense of fun and anticipation is perfectly captured in Qatar Airways’ first World Cup campaign, which is made by the airline’s agency of record, 180 Kingsday. It features a re-recording of the classic song 'Dancing in the Streets' with singer and TV star Nicole Scherzinger – best known as judge on both the UK and US’s X-Factor. The result is an upbeat and infectiously fun-filled ‘musical’ style TV commercial, backed by a global media spend. The campaign called ‘All Together Now’ is a complete visual identity and branding for Qatar Airways’ World Cup sponsorship, which covers design, print, online, OOH, social – but is led by a 60 second TVC that sees the world singing and dancing along to the iconic song. The musical caper features dancing fans of all ages and ethnicities singing cabin crew in Doha and dancing match stewards and mascots in Russia. Film advertisement created by 180 Kingsday, Netherlands for Qatar Airways, within the category: Transport.

Digital advertisement created by LOLA, Spain for Miami Ad School, within the category: Education.

Digital advertisement created by NBS, Brazil for Clube de Regatas do Flamengo, within the category: Sports.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

The Energizer Bunny™ is a pop culture icon known for his unstoppable power and knack for always showing up in unexpected ways. And now, he’s showing off a new and stickier side. Energizer Bunny Stickers debuted on the App Store on May 7th. The free iMessage pack contains six animated and seven static stickers for a range of use in text message conversations. The animated stickers will also be available for download on GIPHY. Created by the Energizer® brand’s advertising agency, Camp + King, the 13-sticker pack is the brand’s first foray into social sharing. Stickers are mostly deployed during the activity of texting. With thousands of social mentions of the Energizer Bunny each month, these stickers provide a way to visualize his endurance and connect with consumers during their most common form of communication. Energizer has released the promo video on social channels to introduce the new sticker pack. The stickers feature the Energizer Bunny with brand slogans and popular catchphrases. “Still Going!™” shows him beating his famous Energizer® drum, while in another that says “OM NOM NOM,” we see him chomping on a carrot. He’s got a jet pack strapped to his back in “Gotta Go,” and he is headed skyward in “YASSS.” Other stickers isolate his iconic features, such as ears, dark shades and pink hands. His head serves as the “O” in an “LOL” sticker. Digital advertisement created by Camp + King, United States for Energizer, within the category: Electronics, Technology.

Ambient advertisement created by Ogilvy, Belgium for De Zelfmoordlijn, within the category: Public Interest, NGO.

Film advertisement created by BMF, Australia for Meat & Livestock Australia, within the category: Food.

Not every small-scale business can afford an accountant. Fortunately, there is “Elba”, an Internet program making accounting so easy that anybody can be an accountant. The target is to draw attention of business owners to Elba. Media budget is 0 $. Small-scale companies commonly don’t have HR managers. Directors search for employees themselves. Therefore, we posted over 250 CV of non-existent drivers, guards and secretaries on major Russian free job sites (job.ru, headhunter.ru, top-job.ru, etc.). When directors called our candidates the candidates said they had become accountants and work with the help of Elba. Result: Within two weeks over 12000 people viewed the CV and 5500 of them offered a job. The number of “Elba” users grew two-fold. Ambient advertisement created by Voskhod, Russia for Elba, within the category: Recreation, Leisure.

Film advertisement created by Grey, Australia for Googong, within the category: House, Garden.

Film advertisement created by Innocean, India for Hyundai, within the category: Automotive.

Film advertisement created by Rosapark, France for Brother, within the category: Electronics, Technology.

Film advertisement created by FCB, United States for Dockers, within the category: Fashion.

The campaign idea is to create a new language playing off the word cheesy - #SpeakCheesy. The media includes press, content, OOH, social media, and display. One of the pre-roll executions is a phone conversation between two characters called ‘Borisy’ and ‘Trumpsy’ speaking to each other across the Pond in the cheesy language; performed by impressionists John Culshaw and Lewis Macleod. Digital advertisement created by Now, United Kingdom for New York Bakery, within the category: Food.

AN AD CAMPAIGN ABOUT BLIND PEOPLE FOR THE WORLD TO OPEN THEIR EYES "Models for equality" is an initiative of the Rehab Center for the Blind of Lima (CERCIL) to raise awareness of optical businesses and eyewear brands in Lima. The campaign aims for these organizations to hire 5 of CERCIL members as the perfect candidates to become new eyewear models since they have wore them all of their lives. The campaign developed by the agency LOTO, aims to address an issue few people want to talk about: discrimination in the work environment. Blind people experience barriers when trying to find jobs for themselves, mostly because people take their usefulness for granted, a myth that the campaign is attempting to debunk Film advertisement created by Loto, Peru for Cercil, within the category: Public Interest, NGO.

Digital advertisement created by Prophets, Belgium for Audi, within the category: Automotive.

Digital advertisement created by Carlitos y Patricia, Spain for Hallst.com, within the category: Transport.

Ambient advertisement created by Leo Burnett, Jordan for Sipes, within the category: Industrial, Agriculture.