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Element Electronics and college football analysts Matt Leinart, Robert Smith, Coach Dave Wannsteadt and Rob Stone have teamed up for a series of commercials airing exclusively on Fox Sports. The first spot, “Pretty Boys”, highlights Element’s amazing picture quality as we see the on-air team taking extra care primping before their live broadcast. In the second spot,“Analyze This,” the team gets focused on the technology of the Element TV – instead of their football commentary. The latest, holiday-focused commercial, “Best. Gift. Ever.” is airing this November and reinforces that Element offers a line of TVs with amazing technology at affordable prices, which make them perfect gift for everyone on your list. Film advertisement created by Griffin Archer, United States for Element Electronics, within the category: Electronics, Technology.

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Ambient advertisement created by Crispin Porter + Bogusky, Sweden for Sony, within the category: Electronics, Technology.

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Film advertisement created by mcgarrybowen, United States for Oscar Mayer, within the category: Food.

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Film advertisement created by BBDO, Brazil for Pedigree, within the category: Pets.

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M.A.D. School (by Chatsworth Mediart Academy) celebrated a decade of creating the brightest bulbs on 21 June 2013. We hit hotspots in Singapore with the brightest bulbs to celebrate, including gatecrashing a live football match. More than just celebrating our birthday, we launched a new identity with a more befitting tagline of "Thinker First. Creative Second." It’s our way of saying we place strategic thinking above creativity. We want our students to think before they create. Our digital RSVP entails sending invitees a DM comprising a credit-card sized flat bulb and instructions on downloading the Layar AR app via their smartphone. After scanning the propped-up bulb via the app, an AR video is launched depicting a campaign video. A Facebook button brings them to ‘Brightspotter’, a Facebook app where they can RSVP in a fun way. When celebrating a decade of creating the brightest bulbs, we need pretty bright ideas.

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Film advertisement created by BBDO, Australia for Melbourne International Comedy Festival, within the category: Recreation, Leisure.

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Film advertisement created by Film Academy Baden-Württemberg, Germany for Steinway & Sons, within the categories: Music, Personal Accessories.

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Ambient advertisement created by Rothco, Ireland for AIB, within the category: Finance.

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Digital advertisement created by Flock, Mexico for Nike, within the category: Fashion.

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Film advertisement created by la comunidad, Argentina for FilmSuez, within the category: Recreation, Leisure.

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By utilizing TOMS' one for one business model, Send The Message is a campaign that tells the stories of how the civil war took away the education and childhood of Syrian refugee children. Each of their hand-stitched messenger bag will help provide funding for their education through double shift schools. Film advertisement created by College for Creative Studies, United States for Toms, within the category: Retail Services.

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Becoming a pilot is very challenging. But when we look at the numbers, only 5% of them are women. So the biggest challenge is being born a woman. To change this and encourage more women to become pilots, easyJet has launched the Amy Johnson Flying Initiative and, to promote it, a global campaign on International Day of the Girl Child. Because when we’re children, it’s easy to be anything we imagine. Film advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.

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To demonstrate how the technology available in the Nissan Qashqai can be truly useful and reliable, we told the story of a dad summonsed in the middle of the night to pick up his daughter, a situation that many can be ‘tagged’ in — whether the parent or the teenager. ‘ProPILOT’ fulfils its role, keeping the tired dad safe and sound while 'rescuing' his daughter after a heartbreaking night out. Film advertisement created by Publicis, France for Nissan, within the category: Automotive.

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Lebanon is a country that's thrives on following trends, unfortunately not all areas have the right internet connection and end up being late comers to online fads. So we tackled slow connectivity with humor and used unscripted characters from remote areas in Lebanon to recreate live versions of the Ice bucket challenge and the Harlem-Shake. Film advertisement created by TBWA, United Arab Emirates for Connect, within the category: Electronics, Technology.

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A student idea to promote Google Translate. Digital advertisement created by Forsbergs School of Design and Advertisment, Sweden for Google, within the category: Electronics, Technology.

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Film advertisement created by TRY, Norway for Norwegian Association of the Blind, within the category: Public Interest, NGO.

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Film advertisement created by Moroch, United States for McDonald's, within the category: Food.

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Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

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Lenovo wants to market their gaming hardware and equipment to gamers. And gamers create their identity online, where their actions are synonymous with their nickname. So, they might feel like a ‘nobody’ in real life, but stars in the gaming world. We saw an opportunity to create an engaging activation that combines the offline and online world and a way to erase the borders between the two. We gave gamers a chance to become their gaming selves and be known as their nicknames by adding their gaming nickname as their real legal name with the Swedish Tax Office. All taking place at a baptize ceremony held at the e-sports event DreamHack in Sweden conducted by our “Baptizer” HeatoN, former team captain of the iconic world champions Ninjas in Pyjamas. Obviously by using holy server cooling water” for the ritual. Experiential advertisement created by DDB, Sweden for Lenovo, within the category: Electronics, Technology.




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