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Digital advertisement created by SMFB, Norway for GEOX, within the category: Fashion.
Film advertisement created by BBDO, New Zealand for Fresh N' Fruity, within the category: Food.
Film advertisement created by Great Works, Sweden for Electrolux, within the category: Electronics, Technology.
Film advertisement created by DDB, China for Eclipse Mints, within the category: Confectionery, Snacks.
Film advertisement created by Mikiturgeman, Israel for NOIZZ, within the category: Fashion.
Film advertisement created by Hue&Cry, United States for Care, within the category: Public Interest, NGO.
For the past 2 months, French grocery chain Intermarché has, like others throughout the world, been working harder than ever to make sure everyone has what they need. As France beings to ease restrictions, Intermarché wanted to send a message of hope and promise, celebrating the emotion of finally being able to (safely) reunite with friends and family. Filmed during lockdown, the 1 minute ad doesn't use people or narration. Instead, the film, which was released the day before the end of confinement, features shots of those doorways we've all been looking at longingly for weeks, aptly conveying the loneliness of yesterday and the promise of the future. Film advertisement created by Romance, France for Intermarche, within the categories: Public Interest, NGO, Retail Services.
Digital advertisement created by Ogilvy, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.
Digital advertisement created by Union, Canada for Interval House, within the category: Public Interest, NGO.
Digital advertisement created by Anomaly, United States for Google Glass, within the category: Electronics, Technology.
Film advertisement created by Garlic, Bulgaria for Super Loto+, within the category: Gambling.
Bank of America is presenting a unique event at Fenway Park on October 4th. Harvard Professor Michael Sandel is going to be interviewing an all-star panel on moral, civic and ethical topics. Digital advertisement created by Sleek Machine, United States for Bank of America, within the category: Finance.
On March 4, to celebrate International Women’s Day on March 8, the National Film Board of Canada (NFB), in collaboration with the Université du Québec à Montréal (UQAM), is launching Clit-me (nfb.ca/clitme), a five-minute mobile interactive game that takes a light-hearted and open approach to female sexual satisfaction. The experience aims to explode a number of myths about women’s pleasure by giving users the opportunity to try out different motion “techniques” on their smartphones in an attempt to find out what makes their clitoris avatar happy. Clit-me is the brainchild of the second cohort of the Jeunes pousses interactive school, an internship that brings together eight participants from various UQAM programs (including journalism, interactive media and graphic design) to develop a new project at the NFB’s Digital Studio. Film advertisement created by Rethink, Canada for Canadian National Film Board, within the category: Public Interest, NGO.
SodaStream created a video to support an environmental group, 5 Gyres (http://5gyres.org/), an environmental group focused on the issue of plastic pollution. In the video, a prominent Belgium’s Federal Minister, Johan Vande Lanotte, formally announces that under his leadership, Belgium will be driving up the tax on plastic bottles and eventually banning them. At the video’s end, the reveal is that this is not Vande Lanotte, but an actor wearing an impressive latex mask (sort of Mission Impossible), who declares that Vande Lanotte should be making the speech, and until he does, 5 Gyres will make it for him. This video has prompted a huge media response in Belgium – it did its job. It’s another example of SodaStream’s willingness to keep poking Big Soda. At the Cannes Film Festival, for the first time in more than 20 years, SodaStream displaced Coca Cola as the sponsor of the American Pavilion. Different celebrities (Lars Ulrich, Will Forte, David Hasselhoff) came by the Pavilion to sign SodaStream Sources, which will be auctioned to raise funds for 5 Gyres.
Film advertisement created by Dentsu, Thailand for Honda, within the category: Automotive.
Audio advertisement created by Publicis, Spain for La Primitiva Lottery, within the category: Gaming.
Digital advertisement created by Heat, United States for EA Games, within the category: Gaming.
Film advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.
Film advertisement created by BBDO, Canada for Ontario Lung Association, within the category: Public Interest, NGO.