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Thinking that ice cream always has a lot of calories, we often feel guilty when eating it. But with CoolWay low-calories ice cream, you don’t have to feel guilty of being yourself. Film advertisement created by Ogilvy, Canada for Coolway, within the category: Confectionery, Snacks.
Digital advertisement created by 72andSunny, United States for Skylanders, within the category: Gaming.
Film advertisement created by McCann, United States for National Geographic, within the category: TV Promos.
Film advertisement created by la comunidad, Argentina for FilmSuez, within the category: Recreation, Leisure.
Digital advertisement created by Ogilvy, Tunisia for Globalnet, within the category: Electronics, Technology.
Grandma Hackers is an experiment featuring 6 real-life grandmas trying to hack their grandchildren in order to demonstrate how easy it is to get hacked if you’re not protected.
Kiwis love their sport, so much so that in any given week 95% of young people and 73% of adults take part in it. And sport not only benefits our physical health, it helps with our mental well-being, social cohesiveness and community. ANZ has been supporting Kiwi sport for over 20 years with grassroots and professional sponsorships across cricket, netball, the Olympics and the Paralympics. Now, they are investing in a new ‘good sport’ initiative. Film advertisement created by TBWA, New Zealand for ANZ, within the category: Finance.
The Abortion Tutorials campaign was launched on April 7th 2015, the same day the government bill was being discussed in the Chilean congress, generating controversy and rapidly becoming a Trending Topic under #LeyAbortoTerapeutico. The campaign has encouraged conversation both in Chile and the rest of the world with over 8.7 millions of estimated impressions to date. Account Director: Javier Herrera. Digital advertisement created by Grey, Chile for Miles Corporation, within the category: Public Interest, NGO.
What happens when perceptions of sexual and gender identity are put to the test? As a partner to Pride around Canada, Fido invited people to play a game and find out. Experiential advertisement created by Taxi, Canada for Fido, within the category: Public Interest, NGO.
After a series of controversial big brand mistakes that have recently made headlines around the world, Velocity, the Frequent Flyer program of Virgin Australia, is proving a point about the responsibility brands owe their customers by ‘accidently’ giving away a billion Points, and honouring it. Content advertisement created by CHE Proximity, Australia for Virgin, within the category: Transport.
This garden set is flexible. As your relationship could be. Film advertisement created by the Smarts, Bulgaria for IKEA, within the category: House, Garden.
Film advertisement created by ds+p, Canada for Mucho Burrito, within the category: Food.
Film advertisement created by Ogilvy, Czechia for Pilsner Urquell, within the category: Alcoholic Drinks.
Created by HearLife Clinic and FP7/McCann in Dubai, “Lost Frequency” is a series of self-diagnosing radio adverts for hearing loss. With 500,000 people affected with hearing loss in the UAE, the challenge for HearLife was to get the 35% of sufferers unaware they have a problem, to take a hearing test. The early symptoms of hearing loss are difficulties hearing high frequency and low sounds, often only discovered in an audiology exam. In the examination, ranges of sounds tested patients hearing: those unable to hear above 4kHz+ are diagnosed with hearing loss. To make the test something everyone would want to listen to, the team took the science of a hearing test and disguised it as wildlife documentary. Because birds, crickets and dolphins all naturally sing in the 4kHz+, they could use these animals to help self-diagnose hearing loss. In a series of 3 radios, take a quick dive with dolphins, listen to the birds, and join thousands of crickets on a summer’s night. For the first time, those who didn’t know they had a problem were self-diagnosed and offered a solution. Audio advertisement created by FP7, United Arab Emirates for HearLife Clinic, within the category: Health.
Film advertisement created by Grey, United Kingdom for Vodafone, within the category: Electronics, Technology.
Film advertisement created by Saatchi & Saatchi, Brazil for Pan-American Association of Eye Banks, within the category: Public Interest, NGO.
Film advertisement created by LOLA, Spain for Visionlab, within the category: Retail Services.
Film advertisement created by mlnteraction, Thailand for Suntory, within the category: Non-Alcoholic Drinks.