Fernando Pessoa is an absolute icon in Portugal. Although he was only acknowledged as such after his death in 1935, at the age of just 47, nowadays he’s considered by many to be one of the greatest poets that ever lived. The American critic Harold Bloom, even places him in the 20th Century Western Literature canon, alongside names such as Shakespeare and Kafka. However, besides being a poet, he was also a philosopher, playwright, essayist, translator, astrologer, advertising copywriter (he created the first brand signature for Coca-Cola in Portugal), inventor, business correspondent, literary critic, political commentator and — plot twist — screenwriter. Something that very few people knew until now. Cut to 2021 where, almost 100 years later and for the first time in cinema history, one of his movies is taken into production. Based on the manuscript “Note for a thriller, or film”, 'The Idol' is the first film written by Fernando Pessoa and it was directed by Pedro Varela and entirely shot with a Samsung Galaxy S21. https://www.samsung.com/pt/idol/ Content advertisement created by Uzina, Portugal for Samsung, within the category: Electronics, Technology.

Film advertisement created by Mother, United Kingdom for Visit dubai, within the category: Hospitality, Tourism.

On 17th June 2021 in St Petersburg on the territory of Sevkabel Port - the new urban space in the city where modern trends and technology are combined, the world’s first ever sculpture that creates musical compositions aided by the wind and artificial intelligence for the Saint Petersburg Electrotechnical University "LETI" online radio station was unveiled. Radio LETI BIT is the first online radio statio in the world where the music is created by the sculpture itself, weather conditions and complex neural network algorithms. The sculpture is modeled like an d radio, from which 144 fine rods emerge, ranging in height from 4 - 5 meters and visually reminiscent of human DNA. When it’s windy the rods touch and create a sound. Inside the monument is a computer with neural networks, as well as piezoelectric transducers which measure the oscillation of the rods. Based on the range of oscillations artificial intelligence, just like a composer with a huge base of sounds at their disposal creates a musical composition which can be heard right on the spot by using the audio columns built into the structure itself or in any part of the world by tuning into the online radio station letibit.ru. The wind is such, that just like the music the variations are endless, and therefore it never repeats itself. Experiential advertisement created by Decembrist, Russia for Saint Petersburg Electrotechnical University, within the category: Education.

Digital advertisement created by Publicis, Belgium for Responsible Young Drivers, within the category: Public Interest, NGO.

Digital advertisement created by SMFB, Norway for GEOX, within the category: Fashion.

Film advertisement created by 10 Advertising, Belgium for Oscare, within the category: Public Interest, NGO.

Advertising agency Humanaut launched a national ad campaign for Brooklyn, New York based home furnishings retailer West Elm. The integrated effort debuted Oct. 9 and features a 30-second TV commercial, five 15-second web spots, banner ads and social media. This is West Elm’s first-ever TV campaign and Humanaut’s first work for the brand. Get “House Proud” is about celebrating those seemingly small moments in your life that actually feel like huge victories on your journey to expressing your personal style at home, as an adult. In the tongue-in-cheek TV spot, a narrator leads viewers through a series of slow-motion scenes where homes—and West Elm customers—are transformed by key furniture pieces, such as a mid-century modern dresser, white-linen sofa and a sustainably sourced coffee table. “People suddenly think they should take their shoes off when they walk in to your house,” she notes as a host appears bewildered by her guest’s gesture. In another scene, a woman relishes her new living room piece as we’re told: “Your couch has another couch for your feet—it’s called a chaise.” Social media will carry the hashtag #mywestelm, which customers regularly use when sharing pictures of their homes proudly featuring their West Elm furniture and decor. “There comes a moment in everyone’s life when they buy an item for their home that gives them a true sense of pride—it’s like you've crossed over and finally become an adult,” said David Littlejohn, Humanaut’s Chief Creative Director. “We wanted to capture those genuine moments and encourage everyone to get ‘House Proud’ thanks to West Elm's affordable assortment of modern, artful designs, handcrafted pieces and sustainably sourced products.” West Elm is a member of the Williams-Sonoma, Inc. portfolio of brands. Headquartered in Brooklyn, NY, West Elm harnesses the power of design and human connection to enrich lives. Everything West Elm does is designed to make an impact, from creating unique, affordable designs for modern living, and commitments to Fair Trade Certified, from LOCAL and handcrafted products to community-driven collaborations and events. It currently operates 103 stores in the U.S., Canada, UK and Australia, ships internationally to customers worldwide and has unaffiliated franchisees operating stores in Mexico, the Middle East, Philippines and South Korea. Film advertisement created by Humanaut, United States for West Elm, within the category: House, Garden.

Film advertisement created by Reid, United States for Yelp, within the category: Professional Services.

Film advertisement created by Cossette, Canada for Alliance de l'industrie touristique du Québec, within the category: Hospitality, Tourism.

Elkjøp is Scandinavia’s largest retailer of home electronics. Mostly quite boring products one might say, but they can actually enable a wide range of lifestyles, passions and interests. This campaign is a celebration of those who has found their thing. Regardless of what it might be. Film advertisement created by DDB, Sweden for Elkjøp, within the category: Electronics, Technology.

Digital advertisement created by FP7, United Arab Emirates for Emirates NBD, within the category: Finance.

Film advertisement created by BBDO, United States for Sanderson Farms, within the category: Food.

Integrated advertisement created by Cutwater, United States for Unison, within the category: Finance.

Digital advertisement created by Independencia, Peru for Honda, within the category: Automotive.

In assuring us that ‘History Will Be Made’, the BBC’s 2018 campaign provides a timely reminder of football’s greatest tournament and why we love it. The campaign, created by BBC Creative with BBC Sport Marketing and animated by Blinkink, journeys through World Cup history via the skill of Diego Maradona, the flair of Zinedine Zidane and the emotion of Paul Gascoigne, to a preview of the most exciting talents of this year’s finals including Cristiano Ronaldo, Lionel Messi and Harry Kane. Animated launch film The Tapestry, directed by Nicos Livesey, takes us on a journey through iconic moments from the competition’s illustrious past, and introduces us to the faces that will surely create memories this time around. The team have modernized the traditional tapestry technique by creating a dynamic film in which every single frame has been individually embroidered. More than 227,000 metres of thread were used to create over 600 unique frames of tapestry, that if laid end-to-end would measure over 1,200 metres in length. Film advertisement created by BBC Creative, United Kingdom for BBC, within the category: Sports.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

A letter, two friends, a world of sounds to remember. An hearing aid can be the solution. A friend's advice can really change your life. Film advertisement created by Auge Headquarter, Italy for Amplifon, within the category: Health.

Power transfusion between smartphones promotes blood donation. It's a way to transfer power between smartphones: just connect a fully charged cell phone (donor) to a receiver that needs charging, symbolizing the relationship between the blood donor and the patient. Direct advertisement created by Leo Burnett, Brazil for Clube SangueBom, within the category: Public Interest, NGO.