A traveling exhibition was put together to bring people closer to the elements that are part of child labour exploitation. We provoked a reality check to motivate people to look around more and to reflect upon it. The strategy worked: it drew in schools, parents, classroom professors and civil society. The exhibition has traveled around Brazil, bringing thousands of people to realize the importance of speaking up. Experiential advertisement created by Agência UM, Brazil for Ministério Público do Trabalho, within the category: Public Interest, NGO.

In China, children are enjoying a wider variety of food like pizzas, hamburgers, pastas and more. Our client, Zhong He Feng Jing needed to find a way to make them love rice more. Children look up to mythological heroes from ancient Chinese history like the legendary Monkey King to the fearless warrior Guan Yu. So we dug deeper into their stories and discovered that rice played an important role in their adventures and victories. We called upon these mythological heroes and created an epic storybook, filled with inspiring stories and mouthwatering dishes. Our heroes and their stories with rice were brought to life with vibrant illustrations, combined with interactive elements for children to create popular rice dishes. By combining history and rice in a new way, children were hungry for more stories, served best with rice. Integrated advertisement created by Dentsu, China for Zhong He Feng Jing, within the category: Food.

Desert off-road driving in the Middle East is practically a sport. For years car brands have been using horsepower to measure its desert capabilities, but on mighty dunes, having high horsepower is not enough. The GTR is the perfect example of a car that has high horsepower and zero desert capabilities. Nissan United Middle East has partnered with National Geographic to present 'Camelpower,' a concept that has been in the work for more than a year and a half now, a new measurement unit for desert performance. And just like horsepower was based on a horse, this new unit is based on a true desert beast and icon of the middle east region, The Camel. The concept was developed by Nissan Engineers and it now has full support of the Emirates Authority for Standardization and Metrology (ESMA) who plans to take this unit to a global ISO accreditation and get all car brands to apply it to their SUV desert models. See the full documentary at: http://camelpower.ae/en/ Film advertisement created by TBWA\RAAD, United Arab Emirates for Nissan, within the category: Automotive.

Direct advertisement created by DDB, Germany for Reporters Without Borders, within the category: Public Interest, NGO.

Film advertisement created by Argonaut, United States for NerdWallet, within the category: Finance.

Thomas Cook India has launched a new travel campaign ‘Travel to Know’, intended to break down cultural perceptions and promote the North Eastern India region as a culturally diverse travel destination for Indians. Unlike the typical travel campaign approach, the travel brand has deliberately steered away from using picturesque imagery. Instead it challenges ethnic stereotypes, questions our need to label places and its communities and implores the audience to travel more and ‘turn what you know around’. Film advertisement created by Saatchi & Saatchi, India for Thomas Cook, within the category: Hospitality, Tourism.

Volkswagen opposes key European laws that we need if we're going to save our planet from climate change. All is not lost. We feel the good in Volkswagen. Help us turn VW away from the Dark Side. Join the rebellion: http://vwdarkside.com/

Audio advertisement created by Lg2, Canada for Farnham Ale & Lager, within the category: Alcoholic Drinks.

Digital advertisement created by Kingsday, Netherlands for Flower Council of Holland, within the category: Industrial, Agriculture.

This commercial reveals the idea that all professions are cool! And even a team made up of a simple cashier, cook, security guard, baker and an intern wins the game for the whole company! Every day! Film advertisement created by Vasiliy Sviridov Creative, Belarus for Vitalur, within the category: Retail Services.

Film advertisement created by Brothers and Sisters, United Kingdom for blu, within the category: Tobacco.

A night out of a young orchestra conductor and his beautiful partner, through a timeless and oneiric Rome, on a futuristic car. The night drive ends in the Colosseum, where the two characters experience the emotions and the magic of a live concert thanks to Audison Full DA HD. Technique: 3D reconstruction, motion graphics and real actors. Film advertisement created by BT Media, Italy for Audison, within the category: Electronics, Technology.

Over one million people die in India due to smoking each year. While most youngsters are aware of the fact that smoking damages their health, due to their living-for-the-moment attitude, long-term harm to their health is not a deterrent ENOUGH to stop them from smoking. We gave them a more compelling reason - smoking could stop you from fulfilling your most cherished desires. We dramatized the fact that every cigarette costs you 11 minutes of your life with a tragicomic story. To engage youngsters online, we cast celebrities with absolutely contrasting images. Sunny Leone, most known for her sex appeal, and Alok Nath, a veteran actor who has recently been trending since he has been typecast as an overtly religious character. The unusual pairing grabbed the attention of young netizens and ensured the message got home. Film advertisement created by Scarecrow, India for No Smoking, within the category: Public Interest, NGO.

Based in Switzerland, big oil traders like Trafigura blend cheap fuel with sulfur levels hundred times over European limits. They sell the "dirty diesel" in African countries where the weakness of local fuel standards can be exploited. The Swiss NGO Public Eye published a 160-page report about the dirty business. In order to expose this practice and to push Trafigura to change it, the NGO had to act and to present the findings to a larger public. Return to Sender: We sent the dirty air back to the responsible company. To show the shocking health impacts dirty diesel has on the African population, Public Eye asked us to do a unique campaign. With the help of activists in Accra, Ghana, we shot a short film showing local people capturing the polluted air into canisters and return it to the sender. As a reaction to the dirty business of Trafigura: We sent the air in a shipping container back to the commodities giant. With the campaign, we wanted to create public pressure through the mass media and then through the people, in order to get the involved companies to change their behavior. A multichannel campaign with a petition to stop Trafigura. The campaign was implement in 3 phases: In phase one, the audience was shown a teaser film with local people capturing the polluted air into canisters and return it to the sender. In phase 2, the journey of the dirty air to Switzerland started and was a public event. Users could follow the cargo ship in real time on the website returntosender.ch, including precise geolocation of the container ship, weather data and progression. It led to a petition demanding Trafigura to stop their dirty business and focus on their goal of becoming market leader in social responsibility. The hook of Phase 3 was the delivery of the dirty air to the sender. Ghana toughens its sulfur standards in March 2017. The petition was signed by almost 20´000 people. Accompanied by the press, the signed canisters and the petition were handed over to Trafigura at their headquarters in Geneva. Public pressure caused by our campaign moved the government of Ghana to toughen its national sulfur standard by a factor of 60 in March 2017. Other West African countries will follow. Integrated advertisement created by Freundliche Gruesse, Switzerland for Public Eye, within the category: Public Interest, NGO.

Mottumars (Moustache–March) is a yearly cancer awareness campaign for the Icelandic Cancer Society, mainly focusing on cancers in men. The 2018 campaign is about prostate cancer, which is the most common cancer amongst Icelandic men. The look and feel of the campaign draws inspiration from a predominantly male trope: the classic barber shop, a place frequented by men throughout the years. In the television advertisement we see a man go about his daily routine. He is obviously troubled by something, and is most likely experiencing symptoms of prostate cancer. Mentally and physically exhausting symptoms of a life threatening illness are not easy to ignore. Especially not when they – literally – come to life in the shape of a cheery and colorful barber shop quartet that constantly follows you around describing the symptoms of prostate cancer — through song and dance, of course. Produced by the advertising agency Brandenburg in collaboration with Republik Film Productions. Original song: “Mister Sandman” by Pat Ballard. Film advertisement created by Brandenburg, Iceland for Icelandic Cancer Society, within the category: Public Interest, NGO.

Launched on the World Oceans Day to create awareness that 80% of Thai ocean garbage comes from urban use and it’s still possible to make a change by recycling it. The idea of this video is to use the Ocean’s voice as the narrator because the ocean itself is dying slowly and painfully but no one seems to care. This is to remind people that the ocean is just like us, if you don’t take care of it, it could die one day too. Film advertisement created by Dentsu Aegis Network, Thailand for Singha Estate, within the categories: Hospitality, Tourism, Public Interest, NGO.

A girl's journey through the wonderful island of Capri and how she fell in love with its colors and perfumes."Ode to Capri" is a poetic film written for the fragrance Capri Blue by Locherber Milano.

Experiential advertisement created by 5SEIS, Argentina for 20th Century Fox, within the category: Movies.

On May 3nd, 2016, World Press Freedom Day, euronews demonstrates how important press freedom is for the world. During a live interview, anchorwoman Lise Pedersen “disappears” from the seemingly safe euronews studio - and all of Europe stares at an empty news desk. During 20 seconds of silence. Live. On Europe-wide television. Film advertisement created by Serviceplan, Germany for Reporters Without Borders, within the category: Public Interest, NGO.

#THEPRINCEISBACK This was the headline broadcast by Belgian Royal Soccer Club Anderlecht on Sunday at midday. Just four words, but they sent a chill down the spines of everyone who loves the mauves: legendary soccer player Vincent Kompany would be coming home. Digital advertisement created by Branded by Geronimo, Belgium for Anderlecht, within the category: Sports.