Audio advertisement created by Saatchi & Saatchi, Germany for Sony Ericsson, within the category: Electronics, Technology.

Film advertisement created by Raconteur, United States for Adidas, within the category: Fashion.

We took a computer vision and pattern recognition algorithm developed at Cornell University, and trained it to recognize our company logo using Machine Learning techniques based on computational neural networks. (Honestly, we thought that to be better use of an algorithm than teaching it to recognize a cat.) Then, having taught it to find our logo, we ran the algorithm backwards while showing it images of trees and snowflakes. So what's an algorithm to do if it's being run backwards while shown pictures of trees, when all it really knows how to do is recognize a company's logo? Well, being an uncomplaining machine, it does its best to find that logo. And when it doesn't find it, it tries to put one there: it starts seeing logos where there aren't any. From that chaos, the machine creates this trippy, mesmerizing effect. An entirely new art form waiting to be experimented with. Looking forward to 2017, we marvel at how newer technologies continue to transform our wonderful business, and how we will adapt and use them commercially for the benefit of our clients, and their brands. Digital advertisement created by Tungsten, United States for Tungsten, within the category: Agency Self-Promo.

URL: http://apps.vw.co.za/new_tiguan The ‘Explore Tab’, prompts viewers to explore further. When users interact with the banner by zooming out of the website, they reveal that the Tiguan site is actually surrounded by numerous other working adventure websites. So you can figure your path to adventure right there and then. Because in a Tiguan, it’s easy to go anywhere and do anything. Digital advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Fashion photographer Tony Kelly's new video project for American Apparel. The ad was shot on a rooftop in downtown LA with two eight year-old world champion breakdancers.

Digital advertisement created by McCann, Peru for Entel, within the category: Electronics, Technology.

Film advertisement created by Juniper Park, Canada for YWCA, within the category: Public Interest, NGO.

The Cultural Heirs is a non-profit association committed to integration and violence prevention as well as the prevention of discrimination and inequalities in our society. The font is available for everyone to make their own statements for freedom, using the anniversary typeface. The statements will be collected and turned into a book which will be sent as a message to the current leaders of the world. Film advertisement created by Heimat, Germany for The Cultural Heirs, within the category: Public Interest, NGO.

Film advertisement created by Cossette, Canada for Public Mobile, within the category: Electronics, Technology.

According to the World Health Organization, each minute, 683 people in the world become infected with an STD. Sadly, many of them die. To raise awareness during Valentine's week about this alarming fact, we used the international symbol of mourning of lowering the flag at half staff and created a mobile pole that lowered the flag at half staff automatically every minute. Ambient advertisement created by McCann, Puerto Rico for ASPIRA, within the category: Public Interest, NGO.

Digital advertisement created by Flying Object, United Kingdom for YouTube, within the category: Media.

Agency Producer:Julia Ramos Audio advertisement created by F.biz, Brazil for Alpha FM, within the category: Media.

Experiential advertisement created by Archer Troy, Mexico for Sony Pictures, within the category: Movies.

Have you ever found yourself on an incredibly beautiful and winding mountain road with bends that invite you to drive impetuously so that you may dominate them? Or have you taken centre stage in an exclusive neighborhood while everyone is watching you advancing on your fascinating 4-wheeled animal? Has that ever happened to you? No, it hasn't happened to us either. This is the concept underlying the film “Italjet – The answer”, which aims to serve as an impetus for reflection on everyone's true experience regarding the daily relationship with our cars: traffic, fines and tax deadlines. A starting point to highlight the advantages of a different, sustainable philosophy: that of electric bicycle.

It's a film for Søren Solkær's upcoming Surface exhibition.

In the chaos of life, we often forget who we are and what the calling of our soul is. Sometimes all we need to do is, take a step back and introspect. This is exactly what fuelled our latest project ‘Home’ for Royal Enfield - it makes us ponder about the very nature of our existence, and question if we are missing a point when we say we need to go the distance. Maybe sometimes going forward could also mean taking a step back - to our roots.

This social experiment proved we've taught our kids to share. Our hope is that this pride provokes adults to remember their own lessons. Film advertisement created by Preston Spire, United States for Second Harvest Heartland, within the category: Public Interest, NGO.

1 facebook post. 1mom. 1 newborn. Over 1 million exposures in less than 1 week. Instead of going with traditional media, Huggies decided to touch ONE random mother, and give her an experience that EVERYONE will be talking about. This is how we did it: We asked our fans on our facebook page if they know of a soon to be mom. We made a list of all the names we got, and followed them on facebook until the first one gave birth. Then the big surprise happened. We wanted moms to know about Huggies Newborn diapers, the baby's FIRST diaper. Because every first moment is important. So we decided to strike on their FIRST moment outside the hospital. The ride home. A limousine turned into a nursery, waited outside the hospital to give her and her new born baby their first ride home together. The ride was accompanied with surprises all the way home. Giant billboards greeted her, people on the street held signs. Even the street signs were customized into baby signs and greetings from her friends and family were sent straight to the limo. And when she got home, another big surprise waited for her. The whole ride was filmed, and the video got over 1 million exposures within 1 week. Ambient advertisement created by smoyz, Israel for Huggies, within the category: House, Garden.

Digital advertisement created by Lapiz, United States for Chicago Latino Film Festival, within the category: Recreation, Leisure.