The majority of car-owning Americans don't know how to fix a flat and put off buying new tires—and the combination makes for a lot of “oh no!” moments. The newest campaign from Big O Tires takes a humorous look at car repair by turning the big “oh no” moment into a big “oh yes!” The “Big O Yes!” campaign, created by Kansas City-based agency Barkley, portrays the crises that come when you combine a wobbly tire with green jello and white suits or try to take your bald treads up an icy hill near a china shop. Film advertisement created by Barkley, United States for Big O Tires, within the category: Automotive.

Audio advertisement created by Hunt Adkins, United States for iWireless, within the category: Electronics, Technology.

Digital advertisement created by Voskhod, Russia for Nic Nac's, within the category: Food.

Film advertisement created by AbbaSez, United States for Frontier Airlines, within the category: Transport.

Ambient advertisement created by Ganem, Mexico for Funerarias J. García López, within the category: Professional Services.

What does a world-class New Jersey cancer center do when it wants to elevate itself onto the same platform as NCI (National Cancer Institute) accredited cancer centers? The John Theurer Cancer Center first turned to purpose-driven NYC boutique agency Leijas to solidify their messaging and approach. The agency didn’t simply start with JTCC’s cutting-edge innovation and advancements in technology. Rather, they focused on JTCC’s unique philosophy that includes the expertise of over 1,200 sub specialized leaders in the field of oncology. And what they learned was that it all boils down to patients. But JTCC treats cancer much differently, in three distinct and tangible ways – with optimism sparking resilience of the human spirit, the expertise of world-renowned specialists, and personal care and compassion. This combination of heart and science led to the value proposition “pushing science and innovation to heal the human body and spirit.” The approach was to truly connect with the patients and allow them to be the brand voice throughout the communication effort. Leijas spent several weeks working closely with the cancer center leadership to identify “hero patients” and to understand the unique elements of JTCC and the campaign strategy. Leijas then got to know the patients and their families – not just the cancer they beat, but diving into their stories and into their hearts, reliving their journeys - often revealing their vulnerabilities. The strategy became not defining each patient by their disease, but rather highlighting them as individuals. The goal of the campaign from JTCC, which breaks this month, is to raise awareness of JTCC – it’s unique approach to treating cancer told through the successful treatment of these four patients. Unlike all-too-common hospital advertising, the work invites a deeply personal element as well a genuine element of hope, and inspiration. The campaign’s goal is to build the center’s awareness and reputation, runs through the end of December and includes: four documentary-style videos, website, print, digital, billboard, radio and social media. The 360-degree media planning and buying was handled by media agency SPM, Chicago. Content advertisement created by Leijas, United States for John Theurer Cancer Center, within the category: Health.

We took a computer vision and pattern recognition algorithm developed at Cornell University, and trained it to recognize our company logo using Machine Learning techniques based on computational neural networks. (Honestly, we thought that to be better use of an algorithm than teaching it to recognize a cat.) Then, having taught it to find our logo, we ran the algorithm backwards while showing it images of trees and snowflakes. So what's an algorithm to do if it's being run backwards while shown pictures of trees, when all it really knows how to do is recognize a company's logo? Well, being an uncomplaining machine, it does its best to find that logo. And when it doesn't find it, it tries to put one there: it starts seeing logos where there aren't any. From that chaos, the machine creates this trippy, mesmerizing effect. An entirely new art form waiting to be experimented with. Looking forward to 2017, we marvel at how newer technologies continue to transform our wonderful business, and how we will adapt and use them commercially for the benefit of our clients, and their brands. Digital advertisement created by Tungsten, United States for Tungsten, within the category: Agency Self-Promo.

OLFA is a cutter brand that was known only among a specific group of customers such as architects and arts students. In 2013, the brand wanted to celebrate its 57th anniversary and recruit new customers by promoting the superior performance of its hundred plus cutter models. The strategy, therefore, is to create an experiential marketing event connecting the brand and the target audience by organizing an exhibition to demonstrate the product performance of OLFA cutters. To do so, we created a Pop-Up Store under the concept ‘Cut to Build’, where every structure down to the smallest detail was crafted from cutting and engraving paper into the desired shapes. This exhibition demonstrated the effectiveness and suitability of the hundred plus models of OLFA cutters in every task required of it. Athip Vichuchaianan Direct advertisement created by Ogilvy, Thailand for Olfa, within the category: Electronics, Technology.

URL: http://apps.vw.co.za/new_tiguan The ‘Explore Tab’, prompts viewers to explore further. When users interact with the banner by zooming out of the website, they reveal that the Tiguan site is actually surrounded by numerous other working adventure websites. So you can figure your path to adventure right there and then. Because in a Tiguan, it’s easy to go anywhere and do anything. Digital advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Director of Digital Strategy + Innovation: Kevin Skobac Digital advertisement created by SS+K, United States for E*TRADE, within the category: Finance.

Film advertisement created by JWT, Tunisia for Samsung, within the category: Electronics, Technology.

Film advertisement created by Lair, United States for BalletMet, within the category: Recreation, Leisure.

Sparkasse is Germany’s oldest bank. To get young people excited about its newest product Kwitt we launched an online campaign with an unusual testimonial: a debt collector. Via Facebook Messenger users could hire him for various missions – from collecting money to inviting friends to a party. Behind the concept was the world’s first chatbot to feature creative storytelling. Digital advertisement created by Jung von Matt, Germany for Sparkasse, within the category: Finance.

The new campaign of FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution with the fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to breaking the stereotypes established over young people and empower them to become more than “what it is said”. There is said that young people do not involve with anything, they do not make an effort, they do not enjoy culture, they are all skaters and they spend the weekends partying, among others. But it is just what it is said, not real truth, not the real young. #TheRealYoung wants to break with all those false stereotypes. Visit https://therealyoung.fad.es, discover all the pieces and join us! Digital advertisement created by Saatchi & Saatchi, Spain for FAD, within the category: Public Interest, NGO.

How do you produce a billboard campaign for a sustainable store and still remain sustainable? Well, we used the natural wood from old billboards and made a fully sustainable campaign without using any vinyl, paper or inks. Outdoor advertisement created by Saatchi & Saatchi, United Arab Emirates for The Change Initiative, within the category: Retail Services.

Film advertisement created by CP+B, United States for Letgo, within the category: Professional Services.

Audio advertisement created by Halo, South Africa for Elliott International, within the category: Professional Services.

Director Kun Chang and the SPB team have transformed Toronto Raptors' Kyle Lowry into an animated character in this bold 2D Illustrative campaign showcased online, in-store and at the Air Canada Center. Film advertisement created by Anomaly, Canada for Sport Chek, within the category: Retail Services.

2019 Clio Entertainment Juror: Pam Postrel Film advertisement created by MOCEAN, United States for Toy Story 4, within the category: Movies.