Film advertisement created by Untitled Content, Canada for Green Beaver, within the category: Health.

Film advertisement created by Pinnacle Advertising, United States for WeatherTech, within the category: Automotive.

We took a computer vision and pattern recognition algorithm developed at Cornell University, and trained it to recognize our company logo using Machine Learning techniques based on computational neural networks. (Honestly, we thought that to be better use of an algorithm than teaching it to recognize a cat.) Then, having taught it to find our logo, we ran the algorithm backwards while showing it images of trees and snowflakes. So what's an algorithm to do if it's being run backwards while shown pictures of trees, when all it really knows how to do is recognize a company's logo? Well, being an uncomplaining machine, it does its best to find that logo. And when it doesn't find it, it tries to put one there: it starts seeing logos where there aren't any. From that chaos, the machine creates this trippy, mesmerizing effect. An entirely new art form waiting to be experimented with. Looking forward to 2017, we marvel at how newer technologies continue to transform our wonderful business, and how we will adapt and use them commercially for the benefit of our clients, and their brands. Digital advertisement created by Tungsten, United States for Tungsten, within the category: Agency Self-Promo.

To inspire our clients to think more creatively about the exciting possibilities of Digital OOH we set out to launch with a head turning campaign. We created a 24 hour responsive outdoor ad that literally changed every 10 seconds, which as far as we can tell has never been done before. Outdoor advertisement created by Alphabet Studio, Australia for JCDecaux, within the category: Media.

Ambient advertisement created by Ogilvy, Germany for Powerade, within the category: Non-Alcoholic Drinks.

When it comes to the last slice of pizza, blackmailing can be a very effective way to get it. Film advertisement created by Les Aiguilleurs, France for Domino’s, within the category: Food.

Film advertisement created by JWT, Netherlands for Bridgestone, within the category: Automotive.

Film advertisement created by BETC, France for Club Med, within the category: Transport.

Film advertisement created by Saatchi & Saatchi, Israel for Mazda, within the category: Automotive.

Film advertisement created by Brothers and Sisters, United Kingdom for blu, within the category: Tobacco.

Film advertisement created by 72andSunny, United States for Axe, within the category: Health.

Film advertisement created by Ogilvy, India for Mentos, within the category: Confectionery, Snacks.

A night out of a young orchestra conductor and his beautiful partner, through a timeless and oneiric Rome, on a futuristic car. The night drive ends in the Colosseum, where the two characters experience the emotions and the magic of a live concert thanks to Audison Full DA HD. Technique: 3D reconstruction, motion graphics and real actors. Film advertisement created by BT Media, Italy for Audison, within the category: Electronics, Technology.

Direct advertisement created by Leo Burnett, Germany for Zoo Frankfurt, within the category: Recreation, Leisure.

Film advertisement created by The Richards Group, United States for GameStop, within the category: Gaming.

Security cameras have reached such a degree of definition that for criminals is increasingly difficult to keep anonymity. Starting from this assumption, we imagined that during a series of fierce disorders, the protagonists themselves would release all the information needed to be traced. In this case we have transformed a typical hooligan chorus into the declamation of the complete details of the most aggressive subject of the group. Film advertisement created by JWT, Italy for Foscam, within the category: Electronics, Technology.

Experiential advertisement created by Miami Ad School, Germany for Dropbox, within the category: Electronics, Technology.

Grandma Hackers is an experiment featuring 6 real-life grandmas trying to hack their grandchildren in order to demonstrate how easy it is to get hacked if you’re not protected.

Film advertisement created by BMB, United Kingdom for Farrow & Ball, within the category: House, Garden.

Digital advertisement created by Carlitos y Patricia, Spain for Hallst.com, within the category: Transport.