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Digital advertisement created by Cossette, Canada for Alzheimer Society, within the category: Public Interest, NGO.
Film advertisement created by Extreme Group, Canada for first6weeks.ca, within the category: Public Interest, NGO.
Film advertisement created by Ogilvy, India for Mentos, within the category: Confectionery, Snacks.
Audio advertisement created by FCB, South Africa for Bloom’s Pharmacy, within the category: Pharmaceutical.
Film advertisement created by JWT, Italy for Heineken, within the category: Alcoholic Drinks.
Film advertisement created by FCB, Canada for Toronto Jewish Film Festival, within the category: Recreation, Leisure.
Film advertisement created by Sra Rushmore United, Spain for Coca-Cola, within the category: Non-Alcoholic Drinks.
Film advertisement created by Plum, United States for Gazelle, within the category: Retail Services.
The Vodafone You campaign was launched with the ambition to inspire and help young people who think and act consciously about their future. One of their biggest challenge is to understand the realities of their dream job, before they have to make the decision to pursue it. So they are keen to take every opportunity to sneak a look behind the scenes. Real Job Movie Nights. An open air cinema program about popular professions as they are portrayed in Hollywood movies and the misbeliefs around them. Every week we screened a Hollywood classic related to a popular profession, and after each screening we had a roundtable talk with a real life professional from that field. The unique combination of entertainment and useful knowledge was highly appreciated by young people, we had full house events with lively discussions every evening. Experiential advertisement created by Bold, Hungary for Vodafone, within the category: Media.
The cabin in Transporter is exceptionally well insulated. But it can more than just protect against wind and weather and ensure a good indoor climate. Film advertisement created by DDB, Denmark for Volkswagen, within the category: Automotive.
Have you ever found yourself on an incredibly beautiful and winding mountain road with bends that invite you to drive impetuously so that you may dominate them? Or have you taken centre stage in an exclusive neighborhood while everyone is watching you advancing on your fascinating 4-wheeled animal? Has that ever happened to you? No, it hasn't happened to us either. This is the concept underlying the film “Italjet – The answer”, which aims to serve as an impetus for reflection on everyone's true experience regarding the daily relationship with our cars: traffic, fines and tax deadlines. A starting point to highlight the advantages of a different, sustainable philosophy: that of electric bicycle.
AN AD CAMPAIGN ABOUT BLIND PEOPLE FOR THE WORLD TO OPEN THEIR EYES "Models for equality" is an initiative of the Rehab Center for the Blind of Lima (CERCIL) to raise awareness of optical businesses and eyewear brands in Lima. The campaign aims for these organizations to hire 5 of CERCIL members as the perfect candidates to become new eyewear models since they have wore them all of their lives. The campaign developed by the agency LOTO, aims to address an issue few people want to talk about: discrimination in the work environment. Blind people experience barriers when trying to find jobs for themselves, mostly because people take their usefulness for granted, a myth that the campaign is attempting to debunk Film advertisement created by Loto, Peru for Cercil, within the category: Public Interest, NGO.
Spain has one of the highest rates of Internet access. However, 61% of people at risk of poverty do not have access to the opportunities offered by technology. We created the Billboard Thet Always Says Yes: a billboard that people with scarce resources can easily access in order to get the help they need 24hrs per day. Outdoor advertisement created by Labstore, Spain for Red Cross, within the category: Public Interest, NGO.
Gender-based violence is one of the biggest issues in Turkey for years. According to research, 440 women were killed in 2018, and one out of every 5 women remains a victim of domestic violence. However, only a specific group of NGOs who work against femicide raise their voices for this tragic reality. This year, on 8th of March - International Women's Day, Turkish Alzheimer Association and TBWA Istanbul, collaborated for a disruptive campaign on violence against women and attracted a great deal of attention to the problem. In the one-minute long internet film, real Alzheimer patients are interviewed and they make a call for everyone to remember the victims of femicide. Film advertisement created by TBWA, Turkey for Turkish Alzheimer Association, within the category: Public Interest, NGO.
Film advertisement created by Coming Soon, Portugal for AMCV, within the category: Public Interest, NGO.
Film advertisement created by TBWA, France for McDonald's, within the category: Food.
Digital advertisement created by 180LA, United States for Virgin Mobile, within the category: Electronics, Technology.
Some of the excuses have been printed on t-shirts sent to about 200 opinion leaders, including journalists and influencers. When the shirts are laundered, the excuses disappear to reveal the message “Household chores are everyone’s chores.” A small number of shirts were also sold on an online pop-up store, enabling people to send them as a “gift” to a partner or significant other. Integrated advertisement created by FCB, Brazil for Whirlpool, within the category: Electronics, Technology.
Cadbury Dairy Milk Silk has collaborated with the singing sensation Jasleen Royal as she launches her much awaited music video Sang Rahiyo, for its Heart Pop ‘I Missed You’ campaign. This is a manifestation of ‘How Far Will You Go For Love’, where Cadbury Silk has been encouraging young couples across the country to go above and beyond the norm to express their love, and how Silk is in itself the perfect romantic gesture. The collaboration is brought to life by Wavemaker. Cadbury Silk launched its limited edition ‘I Missed You’ Heart Pop bar – an embodiment of the emotion that numerous couples have felt being away from each other the past few months since the lockdown. In her latest song, Jasleen has beautifully encapsulated the emotions of a young couple during a long distance relationship. The music video features Ranveer Allahbadia (as Jasleen’s partner), as they take various efforts to keep their relationship alive despite the difficulties triggered by long distance due to lockdown. Cadbury Dairy Milk Silk plays a sweet role in their love story - a partner in their good times spent together and a medium to let them know how much they missed each other when apart. Commenting on the collaboration, Karthik Nagarajan, Chief Content Officer, of Wavemaker India said, “We wanted to build an association that would capture the essence of #HowFarWillYouGoForLove messaging seamlessly. Over the years, Cadbury Dairy Milk Silk has been an integral part of expressing love and has evolved to a symbol of love. Known for her soul stirring love songs, Jasleen Royal came across as the ideal choice to bring alive the brand’s messaging”. Content advertisement created by Wavemaker, India for Cadbury, within the category: Confectionery, Snacks.
Film advertisement created by Barton F. Graf, United States for Hay Day, within the category: Gaming.