Created by HearLife Clinic and FP7/McCann in Dubai, “Lost Frequency” is a series of self-diagnosing radio adverts for hearing loss. With 500,000 people affected with hearing loss in the UAE, the challenge for HearLife was to get the 35% of sufferers unaware they have a problem, to take a hearing test. The early symptoms of hearing loss are difficulties hearing high frequency and low sounds, often only discovered in an audiology exam. In the examination, ranges of sounds tested patients hearing: those unable to hear above 4kHz+ are diagnosed with hearing loss. To make the test something everyone would want to listen to, the team took the science of a hearing test and disguised it as wildlife documentary. Because birds, crickets and dolphins all naturally sing in the 4kHz+, they could use these animals to help self-diagnose hearing loss. In a series of 3 radios, take a quick dive with dolphins, listen to the birds, and join thousands of crickets on a summer’s night. For the first time, those who didn’t know they had a problem were self-diagnosed and offered a solution. Audio advertisement created by FP7, United Arab Emirates for HearLife Clinic, within the category: Health.

Digital advertisement created by Playground Production, Denmark for Thisisfootball.com, within the category: Media.

Film advertisement created by Longform, United Kingdom for Nio, within the category: Automotive.

Digital advertisement created by Escola Cuca, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Fred & Farid, China for Sea Shepherd, within the category: Public Interest, NGO.

Film advertisement created by Innocean, United States for Finish Line, within the category: Retail Services.

Film advertisement created by Altmann + Pacreau, France for French Red Cross, within the category: Public Interest, NGO.

URL: http://apps.vw.co.za/new_tiguan The ‘Explore Tab’, prompts viewers to explore further. When users interact with the banner by zooming out of the website, they reveal that the Tiguan site is actually surrounded by numerous other working adventure websites. So you can figure your path to adventure right there and then. Because in a Tiguan, it’s easy to go anywhere and do anything. Digital advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Audio advertisement created by FCB, Argentina for Piero Mattresses, within the category: House, Garden.

Film advertisement created by Publik Cine Video, Brazil for Gazin, within the category: Retail Services.

Digital advertisement created by Publicis, Australia for RID, within the category: Health.

After several attempts to eradicate the theft of french fries in the past, McDonald's created a possible solution to this ongoing problem. The McFries in Disguise System consists of 3 packages to disguise the McFries and avoid fries theft. The Disguise System will be available in Puerto Rico to celebrate International French Fry Day. #InternationalFrenchFryDay Direct advertisement created by TBWA, Puerto Rico for McDonald's, within the category: Food.

When we think about our New Year wishes we use to have positive ones, to change for the best or for a good future. But, if we had the wish of the opposite? With this message we try to make the people conscious about the biggest threat of the planet: the climate change. Film advertisement created by Indira, Spain for Greenpeace, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Japan for ADOT, within the category: Public Interest, NGO.

Film advertisement created by Grey, Germany for MTV, within the category: Media.

Film advertisement created by JWT, Italy for Heineken, within the category: Alcoholic Drinks.

The spot embodies the sacrificial mood and feel of the holy month of Ramadan, by encouraging people to share what they love such as essentials for the fast, and Indomie Noodles. Film advertisement created by Noah's Ark Creative, Nigeria for Indomie Noodles, within the category: Food.

Spain has one of the highest rates of Internet access. However, 61% of people at risk of poverty do not have access to the opportunities offered by technology. We created the Billboard Thet Always Says Yes: a billboard that people with scarce resources can easily access in order to get the help they need 24hrs per day. Outdoor advertisement created by Labstore, Spain for Red Cross, within the category: Public Interest, NGO.

With set off in Invita's new pay off “Dedicated to your dream” off we set out to visualize the dream of a kitchen. In this film, it is all about a man’s dream of a kitchen, and his passion for cocking. In his dreamworld he turns into a conductor or a warlock controlling the fire and heat, while preparing a meal. Film advertisement created by envision, Denmark for Invita, within the category: House, Garden.

Budweiser wanted a film to communicate that their beer is now brewed with renewable electricity from wind power. Piece of work shortlisted in this year's CLIO Awards in the category Budweiser Emerging Creative Award.