The central idea of the campaign is positioning LinkedIn as a platform that support business growth with easy-to-use solutions in France. There’s a core film positioning LinkedIn as an advertising platform meant to help business growth and 2 following films focusing on lead generation and brand awareness.

Creative Director Doug Finello Associate Creative Director Mark Naparstek Film advertisement created by R&R Partners, United States for LVCVA, within the category: Transport.

Film advertisement created by Grupo Ferrer, Mexico for Toyota, within the category: Automotive.

Film advertisement created by Serviceplan, Germany for Santec, within the category: Electronics, Technology.

In the last “Flamengo vs Fluminense”, which happened on Children's Day, the different lineup caught the attention of those who watched the match. Instead of players like Diego, from Flamengo; and Wendel, from Fluminense, the photos and names of homonymous and missing children and teenagers in the state of Rio de Janeiro appeared on the screen. The idea was to draw attention to the problem, which affects about 40,000 children and adolescents every year in Brazil. The campaign action won the match. Missing since the beginning of this month, Luany Cristina dos Santos de Souza, 13 years old, was spotted by her grandmother at October 15th. One of the children’s pictures displayed at the screen during the Hope’s Line-up, Luany was found at Morro da Mangueira, thanks to an information that was sent to her grandmother by a football fan while he was still inside the Maracanã stadium. Direct advertisement created by NBS, Brazil for Flamengo, within the category: Sports.

Content advertisement created by North, United States for Colombia, within the category: Fashion.

Film advertisement created by LOLA, Spain for Visionlab, within the category: Retail Services.

Film advertisement created by Rosapark, France for Ouigo, within the category: Transport.

Digital advertisement created by BBDO, New Zealand for Tip Top, within the category: Food.

To communicate a drink-driving message to some of the heaviest drinkers on St. Patrick’s Day, we tweaked the karaoke lyrics of famous Irish drinking songs to carry a sobering message. As karaoke always seems like a great idea to people who’ve had a few too many, they unwittingly became the message, singing an SOS to call them a taxi home. Ambient advertisement created by Saatchi & Saatchi, Germany for Your's Irish Bar, within the category: Recreation, Leisure.

With the best acoustics and world class artists, you can experience music as never before in the Dortmund Concert Hall. However, it is not easy for the Concert Hall because the majority of the population is not particularly interested in this kind of music. The aim was therefore to develop a campaign for the 2010/2011 season which would encourage more people to visit the Concert Hall. We enabled people to experience music as never before: with their sense of taste. Scientists have proven that classical music makes cows produce more milk, which is why we let cows listen to the music of selected artists from the new season. The milk produced was sold in shops as 'Dortmund Concert Milk' and offered in nine varieties. Each bottle contained further information about the DCH season. Film Production: Markenfilm GmbH & Co. Ambient advertisement created by Jung von Matt, Germany for Konzerthaus Dortmund, within the category: Recreation, Leisure.

Film advertisement created by We Are Social, France for Renault, within the category: Automotive.

Film advertisement created by Publik Cine Video, Brazil for Gazin, within the category: Retail Services.

Outdoor advertisement created by DDB, New Zealand for Sky Sport, within the category: Media.

Digital advertisement created by 72andSunny, United States for Skylanders, within the category: Gaming.

Film advertisement created by McCann, United States for National Geographic, within the category: TV Promos.

Film advertisement created by Lair, United States for BalletMet, within the category: Recreation, Leisure.

Sparkasse is Germany’s oldest bank. To get young people excited about its newest product Kwitt we launched an online campaign with an unusual testimonial: a debt collector. Via Facebook Messenger users could hire him for various missions – from collecting money to inviting friends to a party. Behind the concept was the world’s first chatbot to feature creative storytelling. Digital advertisement created by Jung von Matt, Germany for Sparkasse, within the category: Finance.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.