Rich people have a tendency to throw away more food before its expiration date because they can afford it. So we'll hack another one of their spending habits to show them the value of the food they're actually wasting. We'll create a gallery with paintings made by renowned artists and have a silent auction for people to buy them. Once all the art pieces are sold, we'll reveal exactly how they were made — by using the food they just wasted as painting materials. Showing people that the expensive art they just bought is worth the same as the food they just threw out. Integrated advertisement created by Miami Ad School, United States for Hellmann's, within the category: Food.

Maths are everywhere... Film advertisement created by JWT, Turkey for TEB, within the category: Finance.

Camp Lucky is honored to help bring to life The Salvation Army’s new giving campaign PSA, “Keep It Going.” The film, via agency LERMA/ and directed by Jeff Bednarz, is a holiday tribute to the families The Salvation Army serves. It features real people who face critical choices and still continue to move forward. The film is an authentic, compassionate look at the challenges many face and highlights that when you give, hope marches on. Film advertisement created by LERMA/, United States for The Salvation Army, within the category: Public Interest, NGO.

Film advertisement created by DDB, New Zealand for SKY, within the category: Electronics, Technology.

Outdoor advertisement created by BBDO, New Zealand for DB Breweries, within the category: Alcoholic Drinks.

Film advertisement created by Contagion, New Zealand for Orcon, within the category: Electronics, Technology.

Film advertisement created by PI&C, United States for Conrad Hotels, within the category: Transport.

Executive Creative Directors: Mike Pierantozzi, Stephen Leps Film advertisement created by Saatchi & Saatchi, United States for Luvs, within the category: House, Garden.

Film advertisement created by BBDO, New Zealand for My Dog, within the category: Pets.

To prove that Hellmann's goes with anything, Ogilvy Brazil created the Food Slot. In supermarkets chains, grocery stores and bars around Brazil, consumers are being invited to pull the lever of a slot machine that randomly combines different ingredients in the display. For each one of the random 280 combinations the machine gives the shoppers a collectible recipe and a hot and fresh delicious food sample made with the real mayonnaise. From Lasagna to Beef Ragout, from Wrap Ratattouile to Spicy Burritos, the most unexpected meals made with Hellmann's were included in the game "menu", to guarantee that every time the shoppers play, the experience would be different. Four months of research and development were necessary to guarantee both the perfect system and quality of the food, a mission taken by the Unilever's head chefs and the engineers and tech team of the production company, Hungry Man Projects. Ambient advertisement created by Ogilvy, Brazil for Hellmann's, within the category: Food.

Film advertisement created by Wieden + Kennedy, Netherlands for EA Games, within the category: Gaming.

Digital advertisement created by Serviceplan, Italy for Rolling Stone, within the category: Media.

Digital advertisement created by Grey, Denmark for Waoo, within the category: Public Interest, NGO.

Society of Grownups is a learning initiative created by MassMutual to help people through the challenges and changes in life that no one likes to talk about -- the hard parts of adulthood that everyone assumes everyone else has figured out. Digital advertisement created by The Fantastical, United States for Society of Grownups, within the category: Education.

Film advertisement created by FCB, Italy for Samsung, within the category: Electronics, Technology.

Film advertisement created by Lowe, France for KFC, within the category: Food.

Direct advertisement created by Publicis, Italy for Renault, within the category: Automotive.

Film advertisement created by JWT, Italy for Hotpoint, within the category: Electronics, Technology.

Film advertisement created by la comunidad, Argentina for FilmSuez, within the category: Recreation, Leisure.

Launched on the World Oceans Day to create awareness that 80% of Thai ocean garbage comes from urban use and it’s still possible to make a change by recycling it. The idea of this video is to use the Ocean’s voice as the narrator because the ocean itself is dying slowly and painfully but no one seems to care. This is to remind people that the ocean is just like us, if you don’t take care of it, it could die one day too. Film advertisement created by Dentsu Aegis Network, Thailand for Singha Estate, within the categories: Hospitality, Tourism, Public Interest, NGO.