A girl's journey through the wonderful island of Capri and how she fell in love with its colors and perfumes."Ode to Capri" is a poetic film written for the fragrance Capri Blue by Locherber Milano.

Climate change is making our oceans more acid, with the coastal areas bearing the majority of the impact, killing reefs and threatening ecosystems. Smartwax is a natural surf wax formula that reverses this acidification by simply asking surfers to modify their regular behavior. Every single surfer who uses the wax can neutralise up to 1.3m3 of water. And with over 35 million active surfers worldwide, they could rebalance over 1,000,000 swimming pools worth of acidic water each year. To launch the wax, special samples were created in the shape of US president, Donald Trump, and Brazil’s president, Jair Bolsonaro, two of the world’s most infamous climate change deniers. The new wax formula gave the million-strong global surfing community the opportunity to be part of the solution. Their response was so overwhelming that one month after the launch, 70% of the global market have asked for the formula, with 8 brands are already using it. And what started as a little drop in the ocean is getting bigger every day as Clean Ocean Foundation currently explores other materials to apply the additive that makes SmartWax, including sunscreen, hull sealants, life jackets, dive gear, anchors, jet skis and swimwear. In the hope that we save our oceans, one wave at a time. Experiential advertisement created by McCann, Australia for Clean Ocean Foundation Australia, within the category: Public Interest, NGO.

The new campaign of FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution with the fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to breaking the stereotypes established over young people and empower them to become more than “what it is said”. There is said that young people do not involve with anything, they do not make an effort, they do not enjoy culture, they are all skaters and they spend the weekends partying, among others. But it is just what it is said, not real truth, not the real young. #TheRealYoung wants to break with all those false stereotypes. Visit https://therealyoung.fad.es, discover all the pieces and join us! Digital advertisement created by Saatchi & Saatchi, Spain for FAD, within the category: Public Interest, NGO.

Film advertisement created by TBWA, United States for Travelers, within the category: Finance.

Film advertisement created by JWT, United States for Jiffy Lube, within the category: Professional Services.

Film advertisement created by Y&R, Peru for LAN, within the category: Transport.

Rock stars have been smashing guitars for decades, few with more enthusiasm than Swedish-born guitar virtuoso Yngwie Malmsteen. In their latest campaign, global engineering company Sandvik decided to test their cutting-edge techniques by building the world’s first all-metal, unbreakable guitar and letting Malmsteen unleash his smashing skills on it. Film advertisement created by Forsman & Bodenfors, Sweden for Sandvik, within the categories: Electronics, Technology, Industrial, Agriculture.

Raging banners. The first real-time, voice-activated banners that people that our watching gamers stream their game online, will only see when those gamers start raging about their slow internet. Their rage even being transcribed in the animated banner. Digital advertisement created by Happiness Brussels, Belgium for VOO Telecom, within the category: Electronics, Technology.

Advertising agency Spawn Ideas has launched the latest edition of its 90x2020 initiative for the United Way of Anchorage, a multi-year, integrated-marketing campaign that aims to raise funds that the organization will use to increase the local high school graduation rate to 90% by 2020. “Look Beyond the Labels” is the tagline for the 2019 campaign, which is targeting TV, print, radio and digital media to show people the various barriers that keep students from getting an education. “The strategic idea was to give Anchorage a story they could root for and include them in the solution,” said Kaylee Devine at Spawn Ideas. “So many times, people look at kids who skip school or who do poorly as bad or lazy, when the truth is we don't know what they're going through. They might have to take care of younger siblings or maybe don't get enough to eat and can't concentrate enough to do well.” The objective of “Look Beyond the Labels” is to tell stories that create empathy for students who are having trouble staying in school and, it is hoped, to generate donations to United Way programs that research has shown can help them graduate. The initiative has been successful thus far: When it began in 2005, the graduation rate was 59.6% [compared with the national average of 73%]. It has risen to 81.6% in 2019. In one TV ad, set in a classroom, the camera focuses on a student who stares straight ahead with a dead-eyed glaze. “I’M NOT SMART ENOUGH,” the screen reads. However, as the camera pans back, additional text appears, making the picture—and the kid’s words—come into better focus. “It’s not that I’M NOT SMART,” the young man explains. “I just can’t think when I don’t get ENOUGH to eat.” In “I HATE SCHOOL,” we learn that what a teenage girl actually loathes is getting teased by other students about wearing dirty clothes to class. “There’s more to every kid’s story,” a female narrator says, before directing viewers to the 90by2020.org website to learn more about how they can help Anchorage students graduate. Print ads use a similar tack and feature teens with sensational labels like, “I’M A LOST CAUSE” or “I’M JUST LAZY.” However, when we look closer and read between the lines, we see smaller text that helps tell a more complete story. The campaign is running as both paid media (radio, TV, digital) and PSAs (TV) in Anchorage, Alaska. PSAs will continue throughout spring 2019. The digital buy was enhanced with Google AdWords and had a strong presence at local newspaper site ADN.com. Integrated advertisement created by Spawn Ideas, United States for United Way of Anchorage, within the category: Public Interest, NGO.

Direct advertisement created by BBDO, Brazil for Billboard, within the category: Media.

Film advertisement created by Aimaq von Lobenstein, Germany for Auxmoney, within the category: Finance.

The outcome of the 2016 US Presidential Elections raised many questions about the American voting system and habits. An astonishing fact that came to light was the sad truth of 1 in 4 voters being unregistered, purely due to the lack of effort to sign up. We simplified the registration process by rerouting it through Facebook sign in, and using Touch ID on our smartphones to bring biometric procedure to wherever you are. Touch ID is a technology introduced to make personal verification more authentic, so applying it to bring about future change is an inevitable move forward. Digital advertisement created by Miami Ad School, Germany for Facebook, within the category: Electronics, Technology.

Sprite is going to help you celebrate the Chinese New Year with an amazing campaign full of promotions and awards. During March and April everyone can win a tv every day. The promotions are so unbelievable that everyone wants to be part of it… even some very unexpected guests. Film advertisement created by Ogilvy, China for Sprite, within the category: Non-Alcoholic Drinks.

Film advertisement created by Lg2, Canada for SAAQ, within the category: Public Interest, NGO.

Our goal was to reach best copywriters from top advertising agencies in Warsaw. We created a crossword dedicated to the advertising business, and we Ambient advertisement created by JWT, Poland for JWT, within the category: Agency Self-Promo.

Film advertisement created by McCann, Germany for Sony Ericsson, within the category: Electronics, Technology.

Film advertisement created by Ames Scullin O'Haire, United States for Georgia Center for Nonprofits, within the category: Public Interest, NGO.

Film advertisement created by Buzzman, France for OUIBUS, within the category: Transport.

In ladies' shower rooms across spas, clubs and gyms we sampled bottles of Lux Magic Spell. The walls and floors of all these shower rooms were covered with stickers made using special hydrochromic ink. Upon contact with water, the white ink disappeared to magically reveal beautiful trails of orchids.ors get to experience this inspired multi sensorial piece of Lux art. Ambient advertisement created by JWT, Singapore for Lux, within the category: Health.

Film advertisement created by Royal Advertising, Ukraine for Signature, within the category: Public Interest, NGO.