Sweat it to get it

Gatorade helps replace what you lose in sweat, we created a vending machine that makes you earn your Gatorade with your sweat. The machine encouraged users to first work up a sweat by doing any physical activity like running or jumping jacks and then stand in front of the machine. If a user is sweating enough, the machine automatically dispensed a Gatorade! We used Thermal Imaging to assess a user’s body heat. When it reached a pre-determined threshold, the machine dispensed a Gatorade. Ambient advertisement created by Dentsu, India for Gatorade, within the category: Non-Alcoholic Drinks.