Film advertisement created by TBWA, Netherlands for Hudson's Bay Company, within the category: Retail Services.

Film advertisement created by Serve Marketing, United States for FosterParentsRock.org, within the category: Public Interest, NGO.

Film advertisement created by TBWA, Netherlands for Fluke, within the category: Industrial, Agriculture.

2019 Clio Juror: Eva Santos Bouzas "The doll that chose to drive” is a 3-D animated short telling the story of a doll’s adventures at the toy section of a mall. The film begins with the classic separation of toys “for boys” on blue shelves, and toys “for girls” on pink shelves. Abandoning the pink shelf, the doll crosses the abyss to the blue side—where toys “for boys” are located—and climbs into a toy R8, Audi’s sportiest car. In the end, can the car and the doll continue playing together or will they be separated by stereotypes? We made the animated film in 3-D, with a cinematic style, since this technique allowed us to tell the story from the point of view of the toys themselves. This piece was designed to be shared during Christmas, with different levels of meaning to reach both the adult and child targets Film advertisement created by Proximity, Spain for Audi, within the category: Automotive.

Film advertisement created by Y&R, Peru for UVK Theaters, within the category: Media.

Film advertisement created by Caldas Naya, Spain for Super Bock, within the category: Alcoholic Drinks.

The hero is obsessed with an idea of having big inch TV in his house. Film advertisement created by Cheil, Ukraine for Samsung, within the category: Electronics, Technology.

With this film, we’re cementing polar bear’s image as the Midea icon and ambassador in people’s mind, heralding joy and warmth to families there in such trying times. Film advertisement created by F5, China for Midea, within the category: Electronics, Technology.

Film advertisement created by Leo Burnett, Switzerland for German Stuttering Association, within the category: Public Interest, NGO.

Film advertisement created by McCann, Peru for Flying Dog Hostels, within the category: Transport.

Film advertisement created by Civilization, China for Civilization, within the category: Agency Self-Promo.

Digital advertisement created by Civilization, China for Levi's, within the category: Fashion.

In Brazil, using cell phones while driving is the leading cause of car crashes, exceeding even alcohol-related ones. That's why, given the alarming number of accidents caused by texting while driving, Radio Metropole, a public service radio station from Brazil, asked Propeg to create a campaign that encourages people to never send messages to friends, colleagues or relatives who could be behind the wheel. "No one better than the radio, that is side-by-side daily with drivers, to raise this flag" - says Mario Kertész, founder and announcer of the station. But the agency went beyond. More than a campaign, it was created a public utility service. That's how was born RMS - Radio Message Service. The idea was to use the radio broadcast itself as a text message reader. The mechanism was simple: if someone wanted to send a text message to a driving friend, the 140 characters text could be sent directly to the radio station. The announcers then read the messages live and drivers no longer needed to pick up their phones while driving. A mass media campaign was created to publicize the RMS phone number. More than 3 million people were reached by the action. Thousands of text messages were received and heard safetely by drivers. Ambient advertisement created by Propeg, Brazil for Radio Metropole, within the category: Media.

Film advertisement created by BÜRO, Turkey for Nef, within the category: Professional Services.

Film advertisement created by Grip Limited, Canada for Taco Bell, within the category: Food.

Digital advertisement created by Ageisobar, Brazil for Sky Company Skydiving, within the category: Recreation, Leisure.

If you like challenging your friends you’ll like Grinta. Film advertisement created by Misfits Content Creators, United Arab Emirates for Grinta, within the category: Gaming.