Between fake news and malfunctioning AI devices, we hear more things said with authority that don’t sound quite right. So we created a character and a spoof that we can extend almost indefinitely across situations and media platforms. Film advertisement created by Greatest Common Factory, United States for SafeAuto, within the category: Finance.

In the Spring of 2018, we set out to track down and discover some of Canada’s more highly evolved specimens. An expedition led by a documentary film crew into the wilderness of British Columbia to locate and document how the Kia family of SUVs survive in such a diverse range of conditions found here in Canada. What they found was that the vehicles had evolved and formed many adaptations to combat the elements. What came of all the expeditions hard work and countless hours in unforgiving terrain? A full length film, positioning the SUVs as survivors that adapt to the diverse and demanding conditions. Film advertisement created by Innocean, Canada for KIA, within the category: Automotive.

Social protection is a set of risk-sharing policies that governments create to protect their citizens. These policies help prevent people from falling into poverty and create better chances for economic growth for everyone. In other words, they’re social safety nets. In the US, we have Social Security, welfare, Medicaid, and other programs. The problem is, these programs rely on employers to set aside money from people’s paychecks. That worked great when Grandpa worked his entire life at one company, but in today’s world—not so much. People are driving Uber, working at Task Rabbit and freelancing in the “gig economy.” Without a traditional employer/employee relationship, it’s complicated to manage and collect funds for the greater good of all. In the developing world, traditional social protection systems were created based on policies in wealthy countries. We all know things are very different in the third world, where informal work is prevalent. Over time, it became clear that developing countries needed new policies to match the working cultures there. So in a weird twist, developed and developing nations are becoming more alike in terms of how people work. Add in climate change, technological disruption, and political turmoil, and you suddenly have 100-year-old policies that are a mismatch for how things work today. That’s why the World Bank Group is urging countries to modernize their policy. As a studio, our goal was simple: to make the best damn video ever created about social protection and risk-sharing policy. From a creative approach, we wanted to do something exciting and fresh. After exploring 10 or so concepts, we went with the idea of comparing and contrasting the developed world with the developing world. To represent the developing world, we created a moto-trailer, and an Uber driver represents the developed world. We then imagined a scene where they race and dodge policy books falling around. We love these types of projects because they require focus, understanding, and a lot of critical thinking. The material is dense, and it’s challenging to distill the messages from a 150-page technical white paper into a short video. We knew this would be an opportunity to play a role in helping a large group of people. If we’re successful in changing the policy in one country, our work could positively affect the lives of hundreds of thousands, if not millions of people. And that’s something we’re passionate about. Film advertisement created by Bien, United States for The World Bank Group, within the category: Public Interest, NGO.

Creative agency, BMB has created a compelling campaign for Samsung to celebrate International Day of Families in May. In the new campaign, Samsung challenged three artists to explore what family means to them. The result is a personal reflection, which will resonate with a global audience, as everyone has experienced separation from their traditional family groups during this past year. The artists are illustrator Stefania Tejada who talks warmly about her family of friends and her lifelong passion for illustration; painter Sarah Stieber whose intimate portrait of herself and her partner reveals a strong sense of support; and photographer Owen Harvey who recalls changes in his family as a child which reinforced his relationship with his father. Integrated advertisement created by BMB, United Kingdom for Samsung, within the category: Electronics, Technology.

Kizik, an e-commerce footwear company known for their hands-free technology is debuting its first brand campaign this week. The campaign was created by Little Big Engine, which won the assignment after a review. The campaign will also incorporate direct-response (DR) advertising, which is part of the company’s success to date. Film advertisement created by Little Big Engine, United States for Kizik, within the category: Fashion.

Film advertisement created by Marcus Thomas, United States for Akron Children’s Hospital, within the category: Health.

Anyone who’s ever submitted an award entry or works in the marketing industry will know, the key to winning an award is the emotional journey the case study video takes you on! And the Case Study Song of the Year is the ultimate soundtrack of success. The song will be

Film advertisement created by Grey, United Kingdom for Old Speckled Hen, within the category: Alcoholic Drinks.

Ambient advertisement created by JWT, Brazil for Cinepolis, within the category: Recreation, Leisure.

Alcohol and cellphones are the leading causes of death in traffic. How to show that this combination goes against life? Upon realizing that the structure on the back of the plates resembles a cross, a new signage was developed. Outdoor advertisement created by Mark+, Brazil for Nissul Renault, within the categories: Automotive, Public Interest, NGO.

Ambient advertisement created by Alpha 245, Malaysia for Prevenar13, within the category: Pharmaceutical.

A lot of people don’t know that the city of Toronto has free condoms for anyone, no questions asked. Toronto Public Health keeps the condoms in giant, self-serve bowls at sexual health clinics, community health centres, and colleges and universities across the city. “Life in the bowl” is a series of short cartoons that treat the condoms as characters who live in those bowls. The condoms live their lives, waiting for the inevitable moment they’ll be chosen. They know they’ll be taken at some point—just not exactly when. Film advertisement created by The&Partnership, Canada for Toronto Public Health, within the category: Health.

Students in apprentice training centres and vocational education colleges are twice as likely to smoke (47%) than their counterparts in general and technological colleges (22%). So how do you motivate them to stop smoking? ici Barbès took up the challenge by creating the Tabado Games for the National Cancer Institute (INCa), which coordinates a school anti-smoking program, Tabado, in conjunction with stakeholders in local health promotion. Tabado Games take the codes of the world of sport to offer students and teachers the opportunity to take part in a challenge between schools during the school year. This year the aim of the National Cancer Institute and local health promotion actors is to motivate and support 140 schools, or more than 60,000 students, to quit smoking. Effective, free and motivational, the Tabado programme has already proved its worth, with the new structures resulting in twice as many people quitting. Integrated advertisement created by ici Barbès, France for Institut National du Cancer, within the category: Public Interest, NGO.

Film advertisement created by Youpanqui, Peru for Claro, within the category: Electronics, Technology.

You can also donate a tweet at https://tweet.911memorial.org Film advertisement created by BBDO, United States for 9/11 Memorial & Museum, within the category: Recreation, Leisure.

Innocence in Danger - a worldwide association for the protection of children - and McCANN Paris partnered to create @GuiltyTags, a social media campaign that demonstrates how an entire community can be is responsible for the death of one child. In France, two children die every day from violence and one in ten adults claim to have experienced abuse as children. Violence against children has become an urgent public health issue. Even more disturbing is a lack of community action to combat it. Often, people involved in the child’s life fail to speak up or take action at the signs associated with violence and neglect. Using Instagram, @GuiltyTags, tells the stories of 9 murdered children, all based on real cases. In all Instagram pictures all the people responsible for what happened to those children are tagged. To recreate each community – 60 profiles and more than 1650 posts were created. By exploring each profile linked to each child – people can discover how each person was responsible – whether by neglect, direct action or simply by failing to speak up about the signs. Digital advertisement created by McCann, France for Innocence In Danger, within the category: Public Interest, NGO.

Digital advertisement created by FoxP2, South Africa for The Elton John AIDS Foundation, within the category: Public Interest, NGO.

Film advertisement created by Three, United States for Shaw Floors, within the category: House, Garden.

Film advertisement created by Williams Murray Hamm, United Kingdom for JuiceBurst, within the category: Non-Alcoholic Drinks.

Film advertisement created by Lowe, Spain for Líbero, within the category: Media.