Direct advertisement created by Africa, Brazil for Embraer, within the category: Transport.

When entering the store, customers were invited to do a test ride. Then they went out to ride the bike. They rode for a while and then were surprised by 60 bikers who made them feel like part of the gang. So, even before buying a Harley-Davidson they understood what is to have a Harley. Ambient advertisement created by Moma, Brazil for Harley-Davidson, within the category: Automotive.

To the delight of fashion experts and fans, Agencia Africa has created the ‘Surprise Collection’ for Ariel, featuring stained clothes which reveal their original prints only when washed. Prominent Brazilian fashion bloggers from the F*Hits blog network received a set of stained clothes, an Ariel sample and instructions on how to discover the hidden prints. The blogs covered the story, featuring ‘before’ and ‘after’ pictures which revealed the full impact of UQBAR’s designs. In addition, the washed outfits were displayed on the catwalk at the São Paulo Fashion Week 2013. Due to huge media and consumer interest, Ariel’s ‘Surprise Collection’ has been made available in stores across Brazil. Ambient advertisement created by Africa, Brazil for Ariel, within the category: House, Garden.

Film advertisement created by Saatchi & Saatchi, Brazil for Leica, within the category: Electronics, Technology.

Digital advertisement created by Ageisobar, Brazil for Sky Company Skydiving, within the category: Recreation, Leisure.

Power transfusion between smartphones promotes blood donation. It's a way to transfer power between smartphones: just connect a fully charged cell phone (donor) to a receiver that needs charging, symbolizing the relationship between the blood donor and the patient. Direct advertisement created by Leo Burnett, Brazil for Clube SangueBom, within the category: Public Interest, NGO.

Ambient advertisement created by Y&R, Brazil for Ironage, within the category: Non-Alcoholic Drinks.

Account Manager Sound Production Company: Roberto Faria Film advertisement created by Y&R, Brazil for Peugeot, within the category: Automotive.

Digital advertisement created by Africa, Brazil for UOL 89FM, within the category: Media.

Digital advertisement created by BBDO, Brazil for Bradesco Seguros, within the category: Finance.

Gollog Express is Gol Airlines’ delivery service that finds recipients fast, no matter where they are. To prove this in digital magazines we created an ad that combined geolocation with the Google Street View API. In the ad, the reader saw the street view image of the exact location he or she was at, followed by an animated hand delivering the Gollog package. The ad was featured in Veja, Brazil's most influential weekly digital magazine. Digital advertisement created by BBDO, Brazil for Gollog Express, within the category: Professional Services.

Ambient advertisement created by Manga, Brazil for Puma, within the category: Fashion.

Film advertisement created by Africa, Brazil for Mitsubishi, within the category: Automotive.

Direct advertisement created by JWT, Brazil for Ford, within the category: Automotive.

Film advertisement created by Wunderman Thompson, Brazil for Amstel, within the category: Alcoholic Drinks.

iPlace is the biggest Apple Premium Reseller in Latin America. The brand wants to inspire a more creative and advanced use of technology. This film aims to inspire people to focus on all the great reunions to come. In an attempt to reconnect with his father, a young man takes his father on a journey through the Brazilian Canyons. Film advertisement created by Morya, Brazil for iPlace, within the categories: Electronics, Technology, Retail Services.

A successful film always make you feel something. Frequentia is a cinematic and sensorial experience that guides us through the beta brainwaves, the waves associated with strong emotions like anger, fear, anxiety, anticipation, focus and attention. Brainwaves are the invisible waves that operate on different frequencies in our brains. These waves are so powerful they can influence our behavior or even how we feel. The film invites you to join Lucas Melo, one of the best mountain boarders in the world, as he navigates a tricky mountain course. But beyond that, it enables you to experience the same emotions as the main protagonist. “It may look like a regular sports movie. There’s a challenge, a tough dare, a victory. But there is also a strange frequency that actually effects your feelings. I know that every good film tries to make you feel something, and I think Frequentia really accomplishes this”, says Pedro Marques, the film’s writer and director. Content advertisement created by Ritmo Visual, Brazil for Ritmo Visual, within the categories: Agency Self-Promo, Professional Services.

People who are missing aren't always close to home. Often - especially in cases involving human trafficking - people end up being taken to other regions or countries. That's why Impar (Instituto Ana Paula Moreno) decided to show missing people on a world scale, through a project named #FindHope. 2019 was the year with the highest human trafficking rate of the decade. UN data say the problem affects 24.9 million worldwide. And to find and help the victims, the project seeks help through everyone's eyes, adding the photos and data of these missing people to the photos that everyone sees on Instagram. On the date of each famous global event, the institution publishes photos of missing people using hashtags on the rise. Thus, when someone searches for the event, they are impacted by photographs of missing persons, increasing the chances of the victims to be found. The project happens in the hashtags of each important event - such as #Grammy2020, #EmmyAwards, #Oscar2020 and #SuperBowl. In addition to the social network initiative, it has a website on which it is possible to register other people or send information to help find them: www.findhopeproject.com Digital advertisement created by Havas, Brazil for Impar, within the category: Public Interest, NGO.

São Paulo is the city without beaches with more surfers in the world. There are 150,000 lovers who need to hit the road when they want to surf. They have to check the wheather, leave at dawn, pay an expensive toll fee and run back to work. With that in mind, Ford launched EcoSport Surf Tag, automatically paying the toll fee of Ford’s SUV owners in days of good surfing conditions, always before business hour. The car maker sent special toll tags to Ford EcoSport owners across the city and, using Waves Website technology, sent a detailed forecast of the waves, warning which days the toll fee would be free. Integrated advertisement created by GTB, Brazil for Ford, within the category: Automotive.

There's not another car as rock and roll as the Ford Mustang. The V8 engine roars like heavy metal guitars, and, since its launch, back in 1964, all of its six generations have been riding alongside this music style. The two of them ride so close that some versions of the Mustang are honored on song lyrics, video clips and even became a desired object for rockstars. Now, it's Ford's time to honor this connection with an AR camera app that shows how each model relates to rock 'n' roll. The app recognizes each design and embeds the car to a poster that represents its generation and artistic style (64/73, 74/78, 79/93, 94/04, 05/14, 15/now -). After that, a Spotify playlist made with hits from that time gets open, including songs from bands such as The Monkees, Jimi Hendrix, Kiss, Black Sabbath, Queen, and Iron Maiden. At the same time, the posters for each generation were ready to be shared on Instagram Stories. Those who did it were surprised at home with a print version that also led to the playlists. A fair tribute from a motor that roar so high as rock n roll. Experiential advertisement created by GTB, Brazil for Ford, within the category: Automotive.