Danceable Trailers

We created a new way to promote Hispanic movies to Americans, who love our music. We wrote and produced reggaeton songs based on the plots of three movies from the Chicago Latino Film Festival. We aired them on different Chicago radio stations and played them dance clubs. At the end of each song, an announcer/DJ revealed to listeners that it wasn’t a song they just danced to, but the trailer of a movie featured at the festival. Audio advertisement created by Lapiz, United States for Chicago Latino Film Festival, within the category: Recreation, Leisure.