Lupin x Euro2020

After the 1st stunt with Omar Sy in the Parisian subway, Netflix wanted to do an ambush around the main soccer event of the year: the Euro 2020. Lupin's Season 2 will be launched on the 11th of June, the same day as the first soccer game. So we created a social media activation, based on the famous claim : You saw me but you didn't really look. And if you pay attention, Assane Lupin were in the social media posts of Euro 2020's stars, being unnoticed... Results : +50M reach +10M engagement +50 media coverage worldwide Digital advertisement created by Digital Playas, France for Netflix, within the category: Media.