vs Richard Branson

Ex adman Peter Heron and ex ECD Walt Connelly (Ogilvy and Mather) have found a new jeans label called I AM NOT A VIRGIN www.iamnotavirgin.com. The materials used are non-virgin (plastic bottles). Recently they got some unexpected fan mail from an unexpected fan. Richard Branson and the Virgin Group claim to own the word Virgin in I AM NOT A VIRGIN. Digital advertisement created by Ogilvy, United States for I Am Not A Virgin, within the category: Fashion.