Cookie Factory

Following two years of consultation and intensive international negotiations, the 193 Member States of UNESCO have agreed to adopt a normative framework on the ethics of artificial intelligence, combining impact-oriented actions and universal principles. Among the issues covered by these actions and principles, probably one of the most urgent is the right to privacy. Today, most personal data are gathered using a familiar form of AI: cookies. As part of a global communication campaign, UNESCO launched a unique digital experience: Cookie Factory It’s an extension available on Google Chrome that allows everyone to browse the internet under an assumed identity and to see how their personal data are collected. From a die-hard cat fan to a hermit, a survivalist and a conspiracy theorist, Cookie Factory allows you to adopt the identity of one of thirty-six fictitious profiles or to create your own profile based on age, gender and some eighty themes. Experiential advertisement created by Omnicom, France for UNESCO, within the category: Public Interest, NGO.