Here's to Perfectly Imperfect Parenting

With its new campaign, baby products brand Babyganics is acknowledging and challenging today's cultural conversation of what it means to be a "perfect" parent. "Here's to Perfectly Imperfect Parenting" defies the concept of parental perfection and presents new brand commitments from Babyganics rooted in support and action. Integrated advertisement created by Red & Co., United States for Babyganics, within the category: Retail Services.