#VeryBadPic

Its not easy to always take great pictures on holiday. That’s the insight used by Transavia for its latest fun and original campaign: #VeryBadPic. Broadcast on TV, radio, display and social media - especially Instagram - the campaign gives a second life to bad pictures, by transforming people’s worst photography into round trips for two people. Film advertisement created by HUMANSEVEN, France for Transavia Airlines, within the category: Transport.