180 authors, one reader

A single photo inspired 180 different stories in the “Tell My Story” project, to bring hope and inspiration back to drug users.The project found a creative way to show people who are addicted to drugs how different their lives could be.Children, seniors, celebrities and anonymous authors wrote a mini biography based on the same image. They were Ambient advertisement created by DDB, Brazil for Tell My Story, within the category: Public Interest, NGO.