Takeaway The Meat

In this TV ad for renowned vegan charity Viva!, the concept explores the disconnect between a pet and farm animal and asks, 'would you kill for your supper?' Snuggled up on their sofa with their beloved dog, a meat-eating couple decide on pulled pork from a new food delivery app, 'Just Meat'. Hungry in anticipation of their meal, the couple race to the door when the delivery driver rings the bell. Upon opening the door, the couple are shocked to find an adorable little piglet on their doorsteps and the delivery driver brandishing a butcher's knife announcing, 'Just Meat, delivered fresh to your door'. The campaign, from concept to delivery, was produced by Skylark Media. Film advertisement created by Skylark Media, United Kingdom for Viva!, within the categories: Food, Public Interest, NGO.