Classical in tune with the times

Contrary to what one might think, classical music is as relevant and appreciated as ever. So for the 2021 edition, the campaign showcases the icons of classical music - Mozart, Beethoven, and Bach - modernized by the international artist Dalkhafine. Integrated advertisement created by Publicis, Canada for Concours musical international de Montréal, within the categories: Music, Public Interest, NGO, Recreation, Leisure.