Different Times, Different Bars

To remind the youth of today, which is leaning more and more toward extremism and Russian propaganda, what the communist era was really like, we hacked the symbol they use daily. The hashtag that they use to brag with their favourite places, movies or books was shifted to show them that not too long ago they would end behind bars because of normalisation. After releasing print ad we teamed up with influencers and celebrities, made custom instagram bot and gave youth possibility to create their own bar. Integrated advertisement created by THIS IS LOCCO, Slovakia for Open Society Foundation, within the category: Public Interest, NGO.