Homecoming Queen

The advertising targets “frequent car washers,” who tend to be older (35 – 64, $70K+ household income) and want a quality wash with interior cleaning. Younger drivers, by contrast, favor low-cost, no-frills or DIY car washes. Advertising Agency: BooneOakley, Charlotte, U.S.A. Film advertisement created by BooneOakley, United States for Autobell, within the category: Professional Services.