No Crazy Fees - I'd Be Crazy to Go Back

Chime, the leader in US Challenger banking announced today the company's first National Ad Campaign: “Early Payday." The new campaign comes at a time of remarkable growth for the company and will help Chime reach even more customers and help millions of Americans take control of their financial lives, avoid bank fees and save money automatically. Developed in partnership with Ad Agency barrettSF and shot by Doug Cox of the Cabinet, the two spots entitled “Early Payday - Just Got Paid" and “Early Payday - I'd Be Crazy to Go Back” feature people calling out Chime’s “Get Paid Early” feature and no hidden bank fees. In one, a sales guy gets an awkward helping hand in pointing out the benefits of Chime. In the other, a young woman reflects on her not-so-distant banking life before she switched to Chime. Film advertisement created by BarrettSF, United States for Chime, within the category: Finance.