Ector the Protector Bear

On the occasion of World No Tobacco Day 'Ector the Protector Bear', the first toy that protects children from smoke, was born. Ector coughs every time someone smokes next to him thanks to a smoke detector linked to an audio device inside him. In this way Ector discourages smokers, notifies parents and educates children to stay away from the risks of smoking. 'Ector the Protector Bear' is an awareness campaign against passive smoking developed for biotechnology company Roche. Learn more at ectortheprotector.com Direct advertisement created by Integer, Italy for Roche, within the category: Health.