Real Athletes

Serving up a very British antidote to a category awash with pristine portrayals of home fitness, Wattbike’s campaign shows real people working out after a long shift, squeezing in a session before breakfast or on daddy-duty and whilst borrowing an ironing board as a makeshift laptop stand. The TV and VoD campaign for this extensive campaign which runs from October through to January was planned and bought by Bountiful Cow. Film advertisement created by Matta, United Kingdom for Wattbike, within the categories: Health, House, Garden, Sports.