Ride for Legends

Keeping true to TOTAL Hi-Perf Motorcycle Engine Oil’s brand promise of making your ride enjoyable, TOTAL with WAT Consult has taken a step forward to make the ride more meaningful along with being enjoyable. The brand brings to light the unsung legends of the country who, over the years, have worked selflessly to make this society a better place to live through a digital video series aptly titled - "Ride For Legends." This is a challenge taken up by 4 moto-vloggers to discover the unsung legends of the society on their bikes. Through this campaign the vloggers will highlight the unsung legends lives and achievements to the world, one story at a time. The same has been co-created along with popular YouTube channel Powerdrift and is also available on Voot. Content advertisement created by WATConsult, India for Total, within the category: Automotive.