Every coin matters

Every official football game starts with a coin toss to determine who starts the game, and the coin? It goes back to the referee's pocket. But not this time... Thanks to an inspiring campaign, for the first time ever, in every football game of the Israeli premier league, that coin was donated to a non-profit organization helping terminally ill children fulfill their dream. Ambient advertisement created by Bruckner Yaar Levi, Israel for Fulfilling Dreams, within the category: Public Interest, NGO.