Have It The Real Way

We had to develop a campaign communicating that 100% of Burger King's menu now only uses 100% real ingredients. Everyone knows that the perfect burgers you see in ads aren't the real ones you actually get, so we're showcasing BK's 100% real burgers in all of their imperfect glory. Integrated advertisement created by S.I. Newhouse School of Public Communications, United States for Burger King, within the category: Food.