Memory Exchange

Inspired by the Champions League, the biggest interclub soccer championship in the world, Pepsi invited some soccer tickets collectors and asked them to exchange their most valued one for a Champions League finals ticket. Some of them have said "yes," others "no." And those that had proved their true love for the sport have won the real prize. Experiential advertisement created by Rapp, Brazil for Pepsi, within the category: Non-Alcoholic Drinks.