My blood is red and black
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WVA
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En
Brazil
My Blood is red and black is a campaign created by Leo Burnett Tailor Made for Hemoba (The blood bank of Bahia State) and E.C.Vitória. It raised blood donations in 46% and got national and international repercussion. Direct advertisement created by Leo Burnett, Brazil for Hemoba Foundation, within the category: Public Interest, NGO.
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