One sweet barcode

Use this scannable barcode at your nearest Krispy Kreme on 12-12-15. Free doughnuts await. An in-store Krispy Kreme glazing machine was customized so that the glaze drips out in a barcode. It was filmed in action, with the just-glazed doughnuts rolling out, and that video, on your smartphone, is a scannable coupon. On 12-12-15 it gets you a second one-dozen box of doughnuts, free with first dozen purchased. Digital advertisement created by Baldwin&, United States for Krispy Kreme, within the category: Food.