Sweet Lovin'

7-Eleven Sweden and agency Åkestam Holst NoA just launched its latest campaign for brownies and muffins, and it's really passionate. Fika – a somewhat more relaxed and spontaneous version of the brits afternoon tea – is as Swedish as ABBA. It's a daily tradition where you gather with your friends to enjoy pastries and coffee. To say that swedes simply like their fika is an understatement. They love it. In this campaign, 7-Eleven Sweden depicts their customers' passion for pastries – taking it all the way – by showing passionate sweet-toothed swedes giving their fika some sweet lovin'. Film advertisement created by The North Alliance, Sweden for 7-Eleven, within the categories: Confectionery, Snacks, Food.