The way to school

We were asked to create a unique content to bring awarness about a school during the enrolment period. The environment offered to students is quite unique as the Valais is a region surrounded by the Alps moutains. To attract young people that are fond of outdoor activities, we had the idea to show an original way to go to school. In a few days, the video hit more than 750000 (original video + repost by MinuteBuzz) views with zero media investment, which is quite something for a 8 millions inhabitants country! Digital advertisement created by Franz & René, Switzerland for Hes-so Valais Wallis, within the category: Education.