Power Your Summer

Summer is about festivals. But these events usually use over 30,000 megawatts of electricity during a weekend, producing a high level of CO2. “Power Your Summer” by Bacardi will tackle this problem by using the most renewable resource of summer, your movement. Piezoelectric floors will be placed in busy subway stations that will convert kinetic energy into stored electricity towards unlocking different sections of the festival. At the end of the summer, Bacardi will host their music festival using the stored electricity. Summer is the time to be free, so #DoWhatMovesYou without moving the planet backwards. Experiential advertisement created by Miami Ad School, United States for Bacardi, within the category: Alcoholic Drinks.