Shining lights

This branding campaign is FirstEnergy’s first - ever to not make any claims for, or even feature, the utility or its staff. At spot’s end, supered type reads: “The new Dwayne Browder Field, built by FirstEnergy, the Cleveland Browns and the City of Cleveland.” It is the only client mention. Digital advertisement created by Marcus Thomas, United States for FirstEnergy, within the category: Industrial, Agriculture.