Sun safe hours

In a country where skin cancer incidence is among the highest in the world and UV radiation one of the strongest, Super-Pharm as Israel's largest pharmacy retailer and a major player in sun awareness education wanted to encourage people to go to the beach during 'Sun Safe Hours' The problem is that to get the best spot on the beach you've got to get there early, when the sun is most dangerous. So how do you help people protect themselves and still get the perfect spot? Digital advertisement created by Saatchi & Saatchi, Israel for Super-Pharm, within the categories: Health, Pharmaceutical.