The Invisible Flyer

An average of 3 kids disappears in Argentina every day. People, however, don`t get involved with the problem. Almacen and Missing Children developed “The Invisible flyer” to warn the society about this situation. The action was developed in the national championship final game, with over 48000 people in the audience. Thanks to a quite particular flyer, thousands of people opened their eyes. Ambient advertisement created by Almacen, Argentina for Missing Children, within the category: Public Interest, NGO.