Fearless Challenge - Elaine Lui

To support the Canadian Cancer Society's new signature fundraiser, the Fearless Challenge, Elaine Lui ​(Lainey Gossip) ​pledged $1000 to face her fear of being in a haunted house. She has met her fundraising goal, and now you can see her, just in time for Halloween, getting extremely freaked out in a dark and scary house. Digital advertisement created by Lowe, Canada for Canadian Cancer Society, within the category: Public Interest, NGO.