Immersive Sonic Challenge

Dolby Atmos provides a truly immersive high-tech experience by allowing sounds to be moved or placed anywhere in the movie theatre – the perfect scenario for letting moviegoers hear and feel the raw power of the Lexus LC 500. When audiences hear the vehicle perform a donut, they feel they are in the center of the track with the LC racing around them at full-speed just a few feet away. Audio advertisement created by Team One, United States for Lexus, within the category: Automotive.