The secret collection

PittiUomo is one of the top event in Man’s Fashion. For the launch of the new F/W Collection, Napapijri wanted to seize the opportunity and engage the most sophisticated target of the planet in a truly unexpected way. We launched "The Secret Collection”. A collection to be discovered through 5 mysterious doors placed in the most unexpected spots of the city. Experiential advertisement created by Dude, Italy for Napapijri, within the category: Fashion.