The story

The campaign is a story of hope, optimism, and determination, highlighting the lengths AID FOR AIDS / AID FOR LIFE have gone and will continue to go to get help where it is needed. The Saatchi team chose to tell this story through animation to emphasize the dove, AID FOR AIDS’ logo, but also to discuss a complicated topic in an easily digestible way to evoke understanding and appreciation from the viewer. Film advertisement created by Saatchi & Saatchi, United States for AID FOR AIDS / AID FOR LIFE, within the category: Public Interest, NGO.