Time Well Spent

For the launch of the new G70 Shooting Brake, the “Sand Kiter” film not only tells a poetic story of serenity but also expands on the luxury brand’s promise to respect their customer’s time however they choose to spend it. A promise that is turned into action through the Genesis Personal Assistant, making everything from your new Genesis car delivery to its servicing, or even a test drive; a service that ‘comes to you’ wherever you are. The film was shot by Salomon Ligthelm, with music by Audioforce, and features Sabrina Lutz, twelve-time kiteboarding champion. Film advertisement created by Innocean, United Kingdom for Genesis Motor Europe, within the category: Automotive.