Blizzard Store

The Blizzard is Dairy Queen's most iconic ice cream. Since its launch, it's been widely recognized for being served upside down to customers in order to prove it creaminess. However, this trick has become predictable after three decades. So we needed to make it spectacular once again. We created the Blizzard Store. A kiosk where the whole Blizzard experience was upside down. 15 minutes was the average time our acrobats spent suspended upside down. Experiential advertisement created by Ogilvy, Panama for Dairy Queen, within the category: Food.