Lets change the numbers

On International Women’s Day, the players of Cruzeiro, one of the biggest soccer clubs in Brazil, took the field for a Brazil Cup match wearing a different jersey: the numbers on their back showed statistics about the severe inequalities and violence suffered by Brazilian women. Those numbers were collected by the NGO Azmina. Ambient advertisement created by NEW360, Brazil for Cruzeiro, within the category: Public Interest, NGO.