Street numbers

There are many radio stations in Tel Aviv, but only one is called 'Radio Tel Aviv' and it can be found at 102FM. We wanted all of Tel Aviv to associate the city with the eponymous radio station. All major streets in Tel Aviv have a building number '102'. One night, we transformed every building number '102' into an advertisement for the radio station, featuring the station's frequency and tagline. Stickers were affixed onto the buildings, so that '102' became '102FM' with the station's logo. Ambient advertisement created by Saatchi & Saatchi, Israel for Radio Tel Aviv, within the category: Media.