Pulse Experiment

Upon launching the new Alfa MiTo in Israel, Alfa Romeo decided to challenge their slogan "The fact that you breathe doesn't mean you're alive". We took 12 drivers, hooked them up to a pulse-monitoring watches, documented a regular test-drive and checked how their heart responded to the new Alfa MiTo. Film advertisement created by Drori Shlomi Advertising, Israel for Alfa Romeo, within the category: Automotive.