Audio Blur

Millennials complaining of hearing loss aren't really aware of the mild, moderate and high-frequency hearing losses because they have a preconceived notion that hearing loss means absolute deafness. In order to shatter this notion, and make sure they take note of this early symptom, AHL hacks people’s Instagram on World Deafness day by playing the videos on their feed in multiple audio blur modes mimicking the different degrees of hearing loss, leading them to the online hearing check test. Through this, we hope people notice and identify their hearing loss earlier and get their hearing back to normalcy real quick. Digital advertisement created by Miami Ad School, United States for Action on Hearing Loss, within the category: Public Interest, NGO.