Democratic Burger

From September 2nd to October 6th, BURGER KING sets up a new political meeting in France and launches Democratic Burger: the first 2€ democratically elected burger. For the first time of the brand history, the operation will invite french people to vote for the 2€ burger that they want for the following week. Created by Buzzman, this integrated campaign will certainly run the discussion in french homes. September 2nd is a founder day for the French democracy. For the first time in the brand history, BURGER KING France lets its customers decide which promotional product they want! Indeed, BURGER KING France decided to invite all the french people to vote on its app in order to weekly elect the burger that will be at 2€ among 8 in the running (Crispy Chicken, Big King®, Big Fish, Whopper®, Chicken Tendercrisp®, Steakhouse, BBQ Cheese & Bacon et Bacon Lover). This integrated campaign is declined on TV, on web and on local print. We can find the operation in every BURGER KING restaurants from September 2nd to October 6th. Leaving that much choice to the French to decide, we haven’t seen that since De Gaulle! Film advertisement created by Buzzman, France for Burger King, within the category: Food.