How to patio

This new tongue-in-cheek campaign from john st. for Boston Pizza’s is centered around helping customers get their patio game on point by re-training them on the things they’ve forgotten. The centrepiece of the campaign is a 72-page manual featuring articles and infographics on such things as protecting your beer from patio wasps, ordering from a real human server, and pulling apart coasters. There's also a hotline (1-855-BP-HOW-TO) Integrated advertisement created by John St, Canada for Boston Pizza, within the category: Food.